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Fifa World Cup ™ starts in June. If you’d like to add your favorite team’s schedule to your personal calendar with a few clicks, CalendarTree.com has the links. (I'm a co-founder.) It’s free, and you don’t need to sign up for anything. Here's how it can help you...

Get Invited to a Friend's World Cup (soccer/football/futbal) Party

It’s not too early to start hinting to your friends that have big screen TVs that they need to start planning some viewing parties. The trick is to start the hinting process early while being subtle about it. Just forward the CalendarTree link to all of your friends with big television sets and add a helpful reminder that the event is this summer.

In about a month you’ll want to follow up with a text to each of your big-TV friends saying, “Did you get the World Cup schedule I sent?” If that doesn’t shake loose an invitation you need to take it to the next level and start wondering aloud how you will enjoy watching the matches on your relatively tiny television while eating sub-par snacks.
 
If your plan works, one of your friends will float the idea of “maybe” inviting some people over to watch a few games. That’s when you pounce. Start praising the visionary brilliance of the idea as if you had just witnessed a breakthrough in anti-gravity technology. Act excited and astonished at the same time; really sell it.
 
You can nudge your friend from a “maybe” to a concrete party plan by volunteering to bring something. Obviously you want to pick an easy category such as soda or chips. And you want to volunteer early, before all the simple choices are gone and you end up making ratatouille.
 
If none of your scheming produces an invitation to a friend’s house to watch the World Cup, you have to consider the hypothesis that there’s something seriously wrong with you. And if you have read this far in my blog, I can confirm that hypothesis. I’m sorry you had to find out this way.
 
I hope the World Cup game schedules are useful to you :-).  Go USA!
 
 
I never felt too violated by the news that my government can snoop on every digital communication and financial transaction I make. Maybe I should have been more bothered, but the snooping wasn't affecting my daily life, and it seemed like it might be useful for fighting terrorism, so I worried about other things instead.

This week, as I was pulling together all of my records to do taxes, I didn't get too upset that the process of taxpaying is unnecessarily frustrating and burdensome. As a citizen, I do what I need to do. I'm a team player.

I have also come to peace with the fact that my government now takes about half of my income. I figure most of it goes to good causes. I'm here to help.

I take pride in the fact that I don't let the little things get to me.

But the other day, as I was crawling my way through mountains of statements and receipts, trying to organize my records for my accountant, with several more days of this drudgery ahead, I had a disturbing thought. I must warn you in advance that this disturbing thought can only be expressed in all capital letters and it must include profanity. It goes like this.

Message to my government:

DO MY FUCKING TAXES FOR ME, YOU ASSHOLES!!! YOU ALREADY KNOW EVERY FUCKING THING I DID THIS YEAR!!!

Seriously.

 
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Sometimes I think the only dimension of performance that a manager should measure is how much each employee is learning. Most people are intrinsically motivated to do good work. The trick is in knowing how. So the more you know, the more likely you'll perform well. And people who are proactive learners probably have the most potential even if they aren't yet superstars.

How relevant to the job does the learning need to be? I would be generous about that. The nature of knowledge is that everything you learn stimulates and strengthens your mind. And what we experience as creativity is often little more than our brain's natural impulse to combine and compare knowledge from diverse fields. So the more you know, the more powerful your creative potential.

But beyond all of those benefits is my observation that employees who are still learning are almost always happier on the job. I haven't seen any studies on this point, but I'll bet you'd see low turnover among people who feel they are learning. Learning makes people feel connected and engaged. It feels like improvement and growth, and it's good for the ego.

As a manager, you'd still need to fire the total screw-ups and toxic employees. But among the good-enough performers, an appetite for learning probably separates the best from the average.

I've blogged before that I pick projects based on what I will learn. This year was especially educational for me. A few examples...

-          I wrote and acted in a promotional video for my book. I learned what works on camera and what doesn't. I learned how the audience reacts to different approaches. And I learned a lot about the actual technique of short video production. If you asked me to make another promotional video tomorrow, I'd be far better equipped.

-          I created a Slideshare presentation with Rexi Media and learned a great deal about the science of making things memorable and interesting. Every bit of that has crossover usefulness.

-          I went back on the speaking circuit, but this time with a useful message (success) as opposed to my old just-for-laughs speech. Delivering a motivational message is an entirely different skill. (See a video of it here.) My old speech was essentially stand-up comedy with comics.

-          I went on a book publicity tour and learned what types of publicity work best in 2014. For example, these days a book signing has little impact on book sales whereas doing a Reddit AMA is a big deal.

-          I'm starting a Dilbert.com redesign project and learning about the best ideas in website design for 2014.

-          My partners and I launched CalendarTree.com this year. I was hands-on for every phase, including concept, design, user interface, testing, redesign, setting up the corporation, funding, online marketing, A-B testing, and tons more. And I picked up a lot of technology knowledge by osmosis. (And because I know you are wondering, yes, the experience is a source of Dilbert fodder.)

-          I finished writing my latest book (How to Fail...). The "success" genre was new to me as a writer. And I had to learn a lot to tie it all together with research and references. I worked with a medical doctor who specializes in science research to get the science parts right.

-          I tried out a new comic strip on this blog (Robots Read News) and learned a lot by experiment. For example, I learned that readers didn't care that the art in each panel was identical.

-          I'm teaching myself to play drums. (Technically, a stranger on Youtube is teaching me). I have no end goal. I just enjoy hitting things with sticks, and I have discovered that it lights up a part of my brain that I don't normally stimulate. Five minutes of drumming feels like two cups of coffee.

-          I experimented with becoming a well-dressed person, just to see what that was all about. Historically, my normal look would have been described as sort of an athlete-turned-homeless vibe. But thanks to a clever Macy's salesperson I upped my game. Result: Yes, people treat me differently (and better) when I'm stylishly dressed.

-          This week I've been researching hardware to split a component video signal and convert one output into a wireless HDMI extender to another room. It doesn't matter why. All that matters is that I learned a lot in the process.

-          Blogging is an ongoing learning process. I learn (usually the hard way) which writing approaches work and which ones get me in trouble. And after almost every blog post readers send me links to related and fascinating topics. The entire process is hugely educational.

The list goes on, but you get the idea. For me, learning is living. It's how I feel connected to the world, and I think it's my best strategy for being a productive citizen. Best of all, as a cartoonist, each of these experiences fuels the creative fires.

I'm curious to see what you learned this year. Please list a few things if you have a minute.

 
I imagine that someday any citizen will be able to buy a small computer and connect it to the Internet just to rent CPU time to the public. It will be similar to the way power utilities allow customers to sell solar power back to the grid whenever homes produce more energy than they use.

I realize that something like this is already being done for music file sharing services. And the SETI project can access your unused CPU time to search for ET. I'm talking about an expansion of what already exists. The business model and the legal hurdles are probably bigger obstacles than the technology.

Imagine buying a computer and plugging it into your Internet connection at home. The first menu that comes up allows you to choose between private computing (just you) or public, meaning the world can use your computing power on demand. And you get a discount on your own "computing utility" bill when your CPU is used by others. Depending on pricing and demand, you might get a positive investment return on your capital expense for the computer.

In California, solar customers can reduce their energy bill by the amount of power they "sell" back to the grid. But consumers can't legally sell any excess energy they produce above their own billing level. I assume lobbyists are to blame for this ridiculous situation. For now, let's happily imagine that our hypothetical computing grid doesn't have that limitation.

Someday all of your important files will be stored in the cloud. For many of us, that's already the case. It's time to move our CPU needs to the cloud too. In the future, if you can't afford a computer, you can pay a low monthly fee to have access to spare computing power on the Internet. I'm guessing that might cost $5 per month for the basic package, with a premium subscription service that offers higher speeds. The service should be cheap because most computing power on the planet sits idle most of the day.

With this business model, everyone on earth would have access to the equivalent of a supercomputer in the cloud for a few bucks per month plus whatever they pay for basic Internet access. You'll never have to upgrade your computer, upgrade your software, install anti-virus software, or worry about any of the headaches of computer ownership.

Citizens would need little more than a smart screen with a browser that can connect to the computing grid. That's still a computer, but it can be fairly basic. It just needs a browser.

For this model to work on a large scale you'd need to have WiFi in airplanes and everywhere else citizens need to access the Internet, but we're well on the way to that world.

It's not clear to me that a large company or even a government needs to be involved in building the system I'm describing. You could probably get there with an open software project. In fact, it's probably the only way to get there because large companies have a stranglehold on the status quo.

Data privacy is a huge issue with this sort of business model, obviously. But I wonder if spreading your data and CPU usage across multiple processors and servers might actually give you better security than your current system in which all of your private stuff is conveniently organized on one computer so hackers can easily find it. Instead of having your credit card number stored in one location, the number might be broken up across several servers. If one server gets hacked, the thieves only get a partial number. And they wouldn't have any way to know which servers have the rest of your digits.

By analogy, no one would try to steal your car if they knew it was disassembled and the parts were hidden all over your home. The analogy breaks down because crooks could steal and sell car parts. But if a hacker had only two digits of your credit card number it wouldn't be worth much.

You may now commence shredding this idea.

 
Sometimes I think intelligence is nothing but pattern recognition. Someday in the near future a computer scientist will write code that rapidly compares and stores complex patterns. To populate the computer model with data, the programmer will let his software read the entire Internet, or as much as it can, and look for patterns. After a few days of chewing through content on the Internet, the software will appear to understand everything about humans, from our language to our history. The reality of this apparent "understanding" would be nothing more than pattern recognition.

Consider a simple example: A computer could learn by pattern recognition that humans raised in specific parts of the world usually say "bless you" to a person within earshot who has just sneezed. Then overlay the pattern that people usually whisper in a library and your artificial intelligence knows it should whisper "bless you" when someone in a library sneezes. In a more complicated scenario there might be hundreds of patterns intersecting, but a computer could easily contrast and compare them.

I could be wrong, but I suspect that artificial intelligence will grow out of one page of clever pattern recognition code combined with exposure to every pattern revealed on the Internet. It would take about a week to turn the pattern recognition code into what appears to us a sentient being with super intelligence. Futurists call that day the singularity.

As with most of my posts, some of you will tell me about all of the fiction books that say the same thing but said it first. I haven't read any of those books. Nor do I know anything about actual AI research, so perhaps it's obvious that pattern recognition is the key, and the real problem is that it's a hard nut to crack.

I came to my hypothesis that intelligence is just pattern recognition because people who are not terribly bright have trouble understanding analogies. And analogies are just patterns.

Logic isn't a big part of human intelligence. Put three humans in a room with a problem and each will have a different idea of the logical solution. Humans are rationalizers, not logical beings. Computers don't need logic to act human because humans don't have enough logic that anyone would notice some was missing.

Experience is little more than having more patterns to draw from. New situations are never identical to old ones, but they might follow a general pattern. For example, when I was in my twenties and someone said they would call me back I assumed it was true. Now I look at the entire situation, and all the patterns involved, and half the time I correctly tell myself I'll never hear from that person.

My two questions for the day:
  1. Is intelligence much more than pattern recognition?
  2. If intelligence is mostly pattern recognition, how likely is it that someone will write code that scours the Internet for patterns and uses that as a base to create super intelligence?
 

 
When I created a Slideshare preview of my book How to Fail... I worked with Dr. Carmen Simon at Rexi Media to get the slides just right, from a design and message standpoint, but also from a cognitive science perspective. I thought my blog readers would enjoy a peek under the hood to see what techniques we used. This is useful stuff.

Dr. Simon explained to me that it helps to think of your presentation in terms of these three elements.
  1. Attention
  2. Memory
  3. Decision
Drilling deeper, all three elements can be activated by emotions. And all three elements can be influenced by automatic or deliberate factors.

Automatic factors (examples)
  1. A shiny object grabs your attention reflexively 
  2. The sight of a red apple reminds you of a friend's cheeks
  3. After a sleep-deprived night, you decide to eat a donut even though you're on a diet
Deliberate factors (the stuff you care and think about)
  1. What you want out of life
  2. What you expect to see or hear
  3. What you already know
Now let's see how the science is applied to my slide show titled Passion is Overrated and Goals Are for Losers.

Attention

To get attention, your material must stand out in some way (e.g. through color, size, location, etc.)

The color palette for my slides (grayscale - including white - accentuated with red) puts emotionally powerful colors in stark contrast. Red has a deep psychological impact: It makes breathing harder, quickens the heart, and demands attention. The lack of competing color "noise" makes the color contrast more attention-grabbing.

The first slide in the deck is the most important for drawing-in viewers. We had a powerful color palette, but we also needed a title that grabs attention. Dr. Simon says the four title approaches that do this well are:
  1. Promise a story
  2. Promise a reward
  3. Provoke curiosity
  4. Evoke concern
My slideshow's title "Passion Is Overrated and Goals Are for Losers" provokes curiosity while evoking concern that one might have been doing things wrong until now.

We know from cognitive neuroscience that attention is rooted in emotion. So words that carry a strong emotional load (e.g. "overrated" and "losers") grab attention. Putting all of that together, on the very first slide we have powerful color contrast, curiosity, a reason for concern, and two emotion-charged words.




Balance Recognition and Surprise

Cognitive neuroscience nerds tell us that attention can be thought of as a clash between an object and its environment. One of Rexi Media's insights, based on research, is that any time you want an audience's attention, serve up something viewers expect AND something they did not expect. In other words, you want a balanced combination of recognition and surprise.  In my slide show, widely-recognized Warren Buffet has Einstein's hair, and Mark Zuckerberg has a Zorro mask.

 

The Benefits of Being Unclear

Conventional wisdom says that your slides need to be as clear as possible. This is not always the case. Research shows that when stimulation is degraded in some way, attention and recall are higher. For example, if I show you a word that is faded out, the cognitive strain in comprehending it leads to better attention and therefore better recall because "I made you look." Rexi Media applied this approach in several slides in my presentation. For instance, the phrase "terrible sound bite" is not written in a way that is easily digested. You have to strain a bit, and linger longer, giving it extra attention. This is not a practice you would repeat on all slides in a presentation. Use it only on a few phrases you consider important.

 

Violate a Pattern

One of the ways to get attention and re-energize the brain is to break a pattern that people have learned to expect. After the reader's brain gets habituated in my slides, the pattern is intentionally violated.

One of the reasons people don't pay attention to slides after a while is because they are too predictable. From an evolutionary standpoint, if we think we know what happens next, and everything is safe, we are better served by putting our attention elsewhere.

Rexi Media advises presentation designers to look at their slides in the view shown below (slide sorter view), because it tells you instantly two important things: Do you have a pattern and do you break it? The former is critical because sometimes slide designers fall into the other extreme where there is NO pattern. The brain needs sameness in order to detect the difference.

One way to break a pattern is by moving from slides that are visually intense to slides that are visually simple. Or you could move from a pattern of seriousness to something humorous. Or you could move from something appropriate for your audience to something inappropriate (e.g., the "bull$#!%" slide). All these switches guard against habituation and serve to refresh the viewer's attention.

 

 

Audience Engagement

Audience engagement is a great way to solidify memories. But how do you create audience engagement when you're not presenting the material in person? For my slideshow, we created engagement in two ways:

1. By not making everything so obvious (i.e. giving people the joy of "getting it")  

2. By inserting rhetorical questions. The latter works because every time you ask a question, even if it is rhetorical, the brain is mandated to answer. Do you think that's true? (See what I did there?) 

This slide combines the joy of "getting it" (when you realize which movie the graphics come from) and the power of a rhetorical question.

 

If we were to ask people which slide was more memorable from the deck, many would quote this slide because of its powerful combination of psychological elements.

Decision

If you want your audience to make some sort of decision, you need motivational drivers. In my slideshow, Rexi Media made sure I used two.

Principle of Reciprocity

Humans are social animals. When someone gives you a gift, it activates in you an automatic impulse to reciprocate. Salespeople have been using this concept forever. The approach works in presentations as well.

My slideshow has both entertainment and informational value. I put a lot of work into it and provided it to you for free.

Social Proof

We are more likely to act if we see that people who are like us have acted. That concept is embedded in the testimonials about the book in the end. (The 5-star reviews on Amazon.com have the same effect.)

Results

I don't have a way of measuring how much the methods described here boosted views of my slides. There's no control on this experiment. But we can compare my slide show to a promotional video for the same book that I made at about the same time. The video was designed to be entertaining but it didn't employ this level of cognitive science. At this writing, the slide show has about 50% more views than the straightforward video.

Slide show: 33K views

Video: 22K views

To be fair, there are plenty of reasons that can account for the difference in number of views. The video was probably too long and that crimps the viral potential. It required sound, which is bad for office viewing.  And it was more commercially "needy" in its design. But it also came first, and one would expect some audience fatigue on the topic of my book by the time the slideshow came out. You can think of a dozen other factors in play as well.

That said, cognitive science would predict that the slide show would get more views than the straight-forward video approach. And it did, by far.

If you want to see more examples of Rexi Media's slide designs, here's a link to a video of me giving a speech at an IBM event recently, using different slides from the ones in the Slideshare deck. Backstage, the question I heard most often was "Who designed your slides? They're incredible." And that was from the people who do this work for a living. When I asked what they liked about the slides, no one could put a finger on it. Unlike you, they didn't get to look under the hood to see the design science.

I hope you found this interesting.

Here's a recap of the relevant links.

Scott Adams and Stephen Pastis Cartoonist battle Video (No cognitive science used)

Goals are for Losers Slideshare (with slides by Rexi Media)

Scott Adams' Speech to IBM, Jan 2014, 25 minutes (With slides by Rexi Media)

Rexi Media

 
Imagine a product that combines room lighting with wireless speakers. I envision these devices to be about ten inches tall. Sit them on a shelf or desk, or on their own optional floor stands. I'll call these devices Atmospeakers because they create the atmosphere for the room, both in sound and lighting. If you get the lighting and sound right, any room can feel special.

I want my Atmospeakers to have four lighting modes.
  1. Artificial LED candle mode
  2. Back light mode to accent a wall (with color options)
  3. General room lighting similar to a 60-watt bulb (full spectrum to avoid sadness)
  4. Art light: a focused light that can be aimed at a poster or art on the wall.
I want my Atmospeakers to have motion detection so they spring to life when I enter the room. A default radio station or other source will begin playing and the accent lights would power up as soon as my smartphone is detected in range. Working with a companion app on my phone, the Atmospeakers might greet me by name and optionally give me a random compliment when I enter.

I want my Atmostpeakers to be integrated with my phone's alarm clock function. When it's time to get up, the system plays the music or nature sounds you like while the lights gently get brighter.

When I get a text or phone call, I want the Atmospeakers to alert me by blinking.

When I make a Skype call, I want the Atmospeakers to be my speakers but also my microphone so I can walk around the room and the nearest one intelligently takes over while the others ignore me.

I want my Atmospeakers to know where I am sitting in the room, by triangulating my Bluetooth signal, so they can adjust their sound to optimize for my location in the room.

I want a smartphone app to control the Atmospeaker's lights and sound and to program the modes for various times of day. The lights should have different color options both for the artificial candle mode and for the back light. And of course the sound levels should be controllable by app.

I want my Atmospeakers to be so smart that you can add a third and fourth speaker and the new ones learn how to act from the ones already in the room. Just plug them into the wall and they are ready to go.

I want my Atmospeakers to have a rechargeable battery so you can just pick one up and take it with you outdoors or to another room. Perhaps they are smart enough to know what time it is and recharge at night when electric rates are low while using batteries during the day when rates are high.

I want my Atmospeaker to have a USB charging jack and a regular outlet as well so I can charge devices without looking for the wall outlet.

I want my Atmospeakers to have a headset jack. If any one of the Atmospeakers detects a headset jack in it, the others know to go silent.

One Atmospeaker is all you need to start. Let's say each one has internal stereo speakers to fill a room. But the more Atmospeakers you add to the room, the better the sound and lighting. Most people would aspire to having four in a room.

Imagine a companion app just for the parents of kids who have Atmospeakers. When it's time for dinner, the parent app can override the system and cause the lights to blink. Perhaps the parent can also create a voice message that plays in the kid's room, such as "Go to bed" or "Come to dinner."

Perhaps the Atmospeakers are designed to allow third-party add-on apps to work with it.

Now imagine the Atmospeaker has Apple-class design. The thing just looks magnificent sitting there.

This feels like a new product category to me. One can quibble with the specs, but doesn't it seem as if there is something here?

[Update: I'm wondering if the problem most people seem to have understanding analogies is the same thing prompting so many of the comments to say something like the Atmospeaker already exists while providing links to things that are very different. In my world, a car is different from a wheel. The iPod is different from the Walkman. And a sharp stick is different from a nuclear warhead. If those things all look the same to you, you have a problem. -- Scott]
 
 
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I like LED candles because I don't like being inside flaming buildings. My college dorm caught fire twice because of unattended candles. (Not mine.) Neither time was fun.

Some LED candles have 5-hour timers. That's a nice touch, but you never remember which button to push for the timer, or how long to hold it. And sometimes you might only want the candle on for an hour or two.

My solution (which probably already exists) is an LED candle with a base that is similar to wind-up kitchen timers. Just twist the base until an arrow lines up with the number of hours you want your candle to stay on. The candle will slowly turn as the timer winds down and eventually stops.

This seems like the easiest possible interface.

Now you tell me who is already making this exact device.






 
 
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