A recent study found that the sound of expensive sports cars increases testosterone in both men and women, thus causing arousal. I didn’t believe it until I played the video of the Maserati, the most potent car they studied. Maybe it’s the placebo effect, but I did feel a surge of something.
This solved one of the great riddles of my life. Every summer a group of classic car enthusiasts gathers in my area to compare cars and whatnot. The odd thing I noticed is that the men are generally bearded, out of shape, and unattractive. But the women accompanying them are often very attractive. Now I know why. Apparently the sound of custom car engines is like catnip to hot chicks.
The great thing about the testosterone study is that you don’t need to buy an expensive car to get the benefits. You can just play a recording of the engine sounds and your partner will be ready for action. The problem is figuring out how to introduce a sports car engine noise into your romantic evening.
The sneakiest method I can think of would be to have some recorded street sounds on your home music system turned down low, so it sounds like it is coming from outside. Every once in awhile you could mutter something like “damn kids need to slow down” and then return your attention to your date, who by this time is shedding clothes like a trailer park in a tornado.
I also wonder what other sights, sounds, smells, and textures boost testosterone. Someone needs to study this more thoroughly. Obviously porn does the trick for men, and the smell of pumpkin pie, according to other studies. Women are more mysterious. I once saw a study where sensors were attached to shoppers. For men, there was no special change in their bodies except boredom. For women, the stereotype held, and the instrument panel lit up like a Christmas tree as soon as they entered a store. So I think the sound of shopping would boost the happy feeling for many women. I realize how sexist that sounds, but you can’t argue with junk science.
The perfect montage of sounds for a woman might be something along the lines of ocean waves, followed by the Maserati, expensive shoes on fine marble, mall noise, credit card swiping, ruffling of a shopping bag, and then the sound of wine pouring into a glass, with a fireplace crackling in the background. I’d also add the sound of a chainsaw somewhere in the distance, so the woman can imagine her personal lumberjack getting wood for the fire.
What do you think?
The key to life is picking the right witnesses. Thanks for being mine.
1. More efficient solar cells (breakthroughs are coming daily)
2. Energy storage technology for the home, perhaps based on this:
3. Financing for solar cell installations
If you finance your installation of solar cells with a loan that costs you $300 a month, and save $400 a month in energy costs, you are cash positive on day one. At that point it also makes sense to have an electric car. There won't be much red tape to worry about in this model because every house is an island, and private companies can manufacture all of the parts.
I don't see the government having much of a role in creating that new world.
I once worked with a guy who referred to his older brother as the "white sheep of the family." The older brother was a CEO of a Fortune 500 company while his siblings had no ambitions that extended beyond lunch. That sort of thing makes me wonder about the whole nature versus nurture question. I assume all the kids in this fellow's family had a similar upbringing, but only one had ambition.
When I was a kid, adults often told me I would be rich and famous some day. Apparently I was giving off some sort of ambition vibe early on. I think ambition is a genetic defect. You can't have ambition unless you think there is something wrong with the way you are. Ambition is a state of feeling perpetually flawed.
By most objective standards, my career has gone well. By my internal standards, I am in a continuous state of not doing enough. A couple of years before he passed, Charles Schulz called me at home to see if I would be interested in a charitable activity he was passionate about. We chatted for awhile, and I don't remember how it came up, but he mentioned that Peanuts greeting cards had just passed the billion cards sold mark.
Pause to digest.
A billion greeting cards. I wonder if any other artist has ever sold a billion of anything. Unfortunately for me, that instantly became my new yardstick. So if you will excuse me now, I have a lot of work to do because apparently there is something wrong with me.
This is a particularly bad time to be in the restaurant business. So we're always looking for clever ways to compete against the big chain restaurants. Recently I came up with an idea to improve how our customers enjoyed our food at lunch, on average, without changing any of these things that were already excellent, such as...
Can you figure out what I changed? What else is left?
I borrowed a trick from the Internet. I love sites such as Digg.com and Reddit.com where users rank their favorite web stories. I rearranged our lunch menu the same way, ranking our dishes by popularity and calling out the ranking with the menu format.
There are several ways this improves the experience of diners. Most people easily narrow down their choices to two or three on the menu. The ranking will nudge them toward the higher ranked items, which are indeed the tastiest, so more people will choose our best dishes, on average. Servers already perform this function, but only when asked.
There's often a discrepancy between how good something tastes and how well you can describe it in words. The dishes that look a bit scary in print are often the most delicious if you can get someone to try them. The ranking should help get past that.
Some people hate making decisions. The ranking will help there too. Just order whatever is on the top of the list, so long as it isn't objectionable for some specific reason.
I also started Game Night every Monday. That's the slowest night for most restaurants, so we have plenty of table space. On Monday you can bring a board game, or borrow one of ours, and play at your table. Stay as long as you want. It's especially good if you have kids with you and want to keep them amused. On the big screen TV at the bar we run a loop of trivia questions so the bar patrons can compete if they like. That concept has been working. Business is up on Mondays.
We also started a Networking Lunch concept. You can sign up on our web site to have lunch with five randomly selected strangers. The web site takes your available times and matches you when there are enough people for your table. You automatically get an e-mail with the invitation and an option to decline. It sounds crazy, but you'd be surprised how many people sign up to have lunch with strangers. Some people do it to increase business contacts. Some people just like meeting new folks in a relaxed way that has no expectations.
If you are a real estate broker, or interior designer, or own a spa, the more people you know personally, the better your odds of getting referrals. By the end of lunch, you know five new people.
We also have an iPod DJ system. For groups that want an instant party, we can provide food, a dance floor, and a sound system. All they need to bring is an iPod with their own dance music mix (or use ours) and it's an instant party in our private banquet room or on the main floor. We can even run an embarrassing loop of old photos on our big screen TV that has a laptop connected.
Those are a few of our new ideas. I thought you might like to know what happens when a cartoonist manages a restaurant.