Before you take on any challenge - whether you are planning a trip to someplace exotic, or contemplating a career change, or whatever - there is always a step you will do first if it is available to you: You'll ask other people how they did it. You probably won't follow the same playbook as those who went before, but knowing how others approached the same challenge, and how it turned out, will narrow your choices. And that can help a lot.

After Dilbert became a big deal, people started asking how I was able to beat such long odds. Was it simply a case of hard work plus extraordinary luck, or did I have some sort of secret method?

The interesting answer is that my career unfolded according to a written strategy that I created after I graduated from college. I still have it. And on top of the strategy I have several systems designed to make it easier for luck to find me.

Last year I realized that my personal story has just the right amount of twists and setbacks to make good reading. So I turned it into a book that will come out in October on the topic of success. The title is How to Fail Almost Every Time and Still Win Big: Kind of the Story of My Life. It's a non-Dilbert book that includes humor in some chapters, but it's mostly a very different approach to the topic of success. I wouldn't expect anyone to follow my systems and get the same results, but I think it is helpful to know which methods other people have tried and how it turned out for them.

Anyway, my publisher asked me about getting blurbs for the back cover. In publishing lingo, a blurb is a recommendation or positive review of the book that appears on the back cover, as in "A fantastic read. I couldn't put it down. - Joe Blow."

My problem with collecting blurbs in the usual way is that it feels like assigning homework to strangers. A typical blurb process might involve picking some famous authors in the success field and asking my publisher to ask their publishers to ask the famous authors to 1) Read my book, and 2) Write glowing reviews. The whole process feels wrong.

This is where you come in.

My publisher has agreed to print blurbs from you, my blog readers, knowing that none of you have read the actual book. What's in it for you is that you might see your name on the back cover of the book.

The trick is to write your review in a way that addresses my general writing/thinking qualities as seen on this blog. You won't be reviewing the book so much as reviewing me as a writer. Keep your reviews to a few sentences at most, and don't be so overboard that it looks disingenuous. The trick is to say something positive that isn't over the top. And don't pretend you actually read the book.

I'll select several winners from what I see in the comments and stick them on the book.

Who's in?

Rank Up Rank Down Votes:  +75
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Jun 6, 2013
Scott's writing is nothing if not thought-provoking. His habit of walking through a thought process to see where it leads is often mistaken for advocacy, but it's really just a fun way to test an idea. That sort of intellectual playfulness keeps me coming back for more.
Jun 6, 2013
Like most of Scott's work, I went into this not knowing what to expect. And he completely delivered. - Joseph Walter
-1 Rank Up Rank Down
Jun 6, 2013
"Thought-provoking, mind-boggling, brain-bending and counter-intuitive. Scott Adams is great!" -Amanda Rohde
Jun 6, 2013
"Thought provoking. Adams really has a way of thinking perpendicularly to the rest of us. It's definitely not what I expected -- but definitely worth the read."
-Dave Palmer
-1 Rank Up Rank Down
Jun 6, 2013
"Some people are content to Wally their way through life. But if you're disappointed that you've made little progress on your big plans, let Scott Adams show you how easy it is to get moving on your dreams."
Jun 6, 2013
A most interesting perspective. Scott certainly isn't the sort of guy you'd expect to give advice on getting lucky.
+1 Rank Up Rank Down
Jun 6, 2013
"I have always wondered why Scott Adams was a success. Now I know!"

-- Mark Harrison
Jun 6, 2013
Scott Adams once again delivers his unique insight on how life works, and how it doesn't. Common sense is exposed and challenged in an entertaining and clever style.
Jun 6, 2013
Adams serves up a potpourri of narcisism and self-promoting gloat, with a dash of bone-dry wit. Sure win the Kardashian Award.
Jun 6, 2013
When it comes to charting your path to success, no book is better than Scott's. Seriously, you are better off with no book at all.
-1 Rank Up Rank Down
Jun 6, 2013
Here are a couple snippets - based on your blog:

Adams delivers again, with a unique and witty take on success in the real world.

Adams sneaks up on the reader. He'll start out making the feminazi or environmentalist think he's on their side. Then in a flash he turns their world upside down, and sends them looking for a gun.

Scott writes like an amateur boxer beats up people for fun. It's a raw, in your face, mix of comedy and truth. But it's entertaining as hell to watch, as long as you're not on the receiving end.

Jun 6, 2013
You'll laugh out loud while making self-improvement promises that you know you'll never keep.
Jun 6, 2013
"Lose 20 lbs in 2 weeks without any effort" - Chuck Milner


"I wrote a book called "How to Fail Every Time". This book is better." - Chuck Milner
Jun 5, 2013
(If this one doesn't make it onto the dustcover, you are welcome to recycle it as a nomination to the Nobel Committee.)

"Have you ever watched a movie that was half true story, half science fiction, half self-help, and there's a twist at the end and BAM!, you see the connection to you and it fundamentally changes your life?

"Scott Adams is like that, but with writing. He's also better than me at math." - Jacob Aldridge
Jun 5, 2013
"Robots are about to replace your friends. Technology will steal your job. If free will existed, Scott's writing could help change your life. But it doesn't, so enjoy the funny parts." - Jacob Aldridge
-2 Rank Up Rank Down
Jun 5, 2013
Scott Adams cannot be stopped. He can fail like nobody's business, sure, but stopping him is a fool's errand. He's been shooting himself in the foot for years with his blog, riling up all manner of people who are very good at being offended, costing himself no shortage of financial heartache all while building a loyal following of less-easily offended, slightly sadistic people who think it's funny to watch him screw himself. Any book he's written about how to succeed while being so good at not succeeding, has to be worth buying.
+4 Rank Up Rank Down
Jun 5, 2013
This is where I wish I'd had the foresight to become a hip celebrity. I'd keep it real and I'd keep it real short:

"Scott Adams is FRESH!"

Sadly, coming from a middle-aged Seattle goat farmer, it doesn't have quite the same impact. When the reputation you failed to acquire doesn't say it for you, more words are required.

I could play to type and go with a high-minded appeal to history and the universal longing for human freedom and self-actualization:

"Scott Adams is the cube dweller's Harriet Tubman. He breaks down the walls that mentally imprison office workers on 3 and 3/4 sides, offering a pathway to a brighter, funnier future."


I could give my honest assessment of the potential of this new book to enrich a reader's kindle library:

"Reading Scott Adams is like taking my middle-aged brain to the park and letting it have a go on the swing set. I always walk away entertained, a bit dizzy and with a fresh perspective that comes from flying over ground I commonly tread."

-Teri Patrick
Jun 5, 2013
The most eagerly anticipated book since Mein Kampf!
Jun 5, 2013
Have you ever heard of Dale Carnegie? Napoleon Hill? Tony Robbins...? Morons.

Have you worked hard and done the right things your whole life in pursuit of success? Well, stop it! Successful people look for the easy shortcuts and this book probably isn't the worst place to start.

--Chris Benson
Jun 5, 2013
Scott's gift lays is his ability to paint an utopian vision of a distopian future. Romance, mystery, spirituality and suspense are firmly put aside in Scott's writing in favour of barely concealed hypnotic suggestions designed to distract the reader from the many interesting, yet flimsily-conceived hypothoses and lengthy discussions about robots (so many robots) that adorn Scott's work; a must-read. Maybe.
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