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Goals work great for simple situations. But the world is rarely simple these days. You don't know what your career will look like in a year. You don't know what the economy will be doing, or which new technologies will hit the scene. Your personal life is just as unpredictable. The future is a big ball of complexity if you look out far enough. And that means your odds of picking the one best goal for you are slim, and the odds of achieving it are even slimmer, because everything is a moving target.

So instead of goals, try systems that improve your odds of success (however you define success) over time. Choose projects that improve your personal value no matter how the project itself does. Find systems for diet and fitness that replace willpower with simple knowledge. It's easy to do.

And while you're at it, stop worrying about whether you have enough passion for success. Passion comes from success; success doesn't come from passion. Passion is bull$#!$. You need energy, not passion. And you can increase your energy by using systems.

See this quick slideshow on why goals are for losers, systems are for winners, and passion is bull#$!%. For a more complete explanation see my book, How to Fail at Almost Everything and Still Win Big.


[Note 1: This is a test to see if selected content from the book taken out of context is more compelling than the book cover and title. I am also running some Adword tests to see which keywords bring people to the free Slideshare preview of the book. Yeah, I know it isn't scientific.]

[Note 2: I know you're sick of reading about the book. But I find the process of dissecting its lack of sales performance to be immensely educational. This is an example of making myself more valuable over time (a system) despite surface-level failure. I'm taking you along for the ride. I hope some of this discussion makes you more valuable too.]

 
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Jan 21, 2014
[What could be more interesting than figuring out how to turn a high-quality (based on 5-star reviews) product into a strong seller using a variety of marketing methods available to all? Are you really learning nothing useful in this process? -- Scott]

Well. I must admit that for a subject that I got tired of weeks ago its held my interest surprisingly well this past week, but it is starting to get old again. Took a look at your slideshow. Didnt think much of it, but seeing as how I read your book and your target audience is folks who haven't maybe thats OK. The point is if that slideshow is your best shot at turning this book around then no, I dont feel like Im learning anything now. Unless you go for it and prove me wrong.
 
 
+1 Rank Up Rank Down
Jan 21, 2014
I'm glad to help you sell this book. I have told the younger folks in my family that it's worthy of their time. The presentation is only a little too long, but I'm not sure what I would cut. Where can I get a bike mower?
 
 
+14 Rank Up Rank Down
Jan 21, 2014
So how many books do we have to buy to make you go back to blogging about something interesting?
 
 
+16 Rank Up Rank Down
Jan 21, 2014
I will definitely check the book out from the library - a.k.a. "My System of Saving Money Over Time by Not Buying New Books". Also known as "If I Really, Really Like a Book, I'll Buy it .99 cents UsedLikeNew from Amazon."

Kudos for the slideshow, completely right about the passion/system thing. A modern re-telling of the Tortoise and the Hare story.

Now stop Being Passionate about your current book sales, and go have some systematic fun fishing, you knucklehead.

 
 
Jan 21, 2014
Loved the slideshow - great graphics and humor with a strong message. I'm not sure a slideshow like that will go viral though. Here are some other 'out-of-the-box' ideas for promoting the book:

- Give a copy to every graduating senior in a local high school or college and offer to be the key note speaker. 1) It should get you some publicity, 2) If they like it, the word should spread among the younger generation, 3) Ask them to report back on their success in life - you can see if it makes a difference!
- Announce you're going to send out new adhesive book covers to stores to replace the old covers. The old ones will immediately become collector's items , driving demand, and the new covers will hopefully be more appealing in the long run.

And of course there are always the two most common ways to promote self-help books: Infomercials and seminars.

 
 
Jan 21, 2014
Honestly I kind of liked that slideshow, and even though it is information you've already discussed in more depth in your blog, it did make me feel more likely to buy your book.
 
 
+5 Rank Up Rank Down
Jan 21, 2014
Interesting ...

I liked the slide show ... it was cute, even though I don't agree that passion is bull puckey ... but I still felt deflated when I got to the "buy the book" slide, even though I knew it was coming. I have been on the fence about buying the book, and the slide show did not convince me to cough up the dough. I agree that the cover artwork is unfortunate, but I do like the title. I agree with the commenter who said that Wally should have been on the cover art somehow.

FWIW, I will buy the book ... eventually.
 
 
Jan 21, 2014
So maybe part of the answer is your own post from earlier that younger people (at least at the surface) are downplaying saying they want to be successful. Maybe older readers who have bitten off on the passion idea the past 15 years (the whole passion thing in hindsight seems to be a big part of the dot com/bomb era) think its too late to change their career direction. You've brought up cognitive dissonance before and they now are justifying the "follow your passion" mantra. So I'm hardly at the beginning of my career and am open minded enough to see how it could help change my remaining career life. So even (yes I know this is too long a title but maybe another slide show would be good as well) but pushing the concept of something like:
How to Fail at Almost Everything and Still Win Big (its never too late).
 
 
Jan 21, 2014
A couple posts back you said you believed this book to be the most important in history. I don't believe it, but for the duration of this comment Im going to pretend that I do.

As important as this book is its not the words of the book that are important. Yes, it contains some important ideas. Yes the wordsmithing you put into it is enjoyable and part of what is important about the book. But it is still not a holy book. By that I mean if you were to write another book with the same concepts and wordsmithing but with different words that new book would be just as important. If you managed to improve on the concepts, the wordsmithing, or maybe just reach a broader audience then the new book would be even more important.

So perhaps it is time you followed your own advice and try to gain something from your failure here. Your main difficulty in doing that here is that you cannot give up on so important a project. But if you take what you learned from this failure and try to do the same thing again you might be successful.

You might object that you can't really write the story of your life twice. My advice: don't try. Folks have commented that its hard to take the life story of a cartoonist as a serious guide to improving ones own life. So, to make your reasoning more persuasive, perhaps you should look outward. Try to show how the concepts in your book apply to folks who everyone can take seriously as a success. And how they apply to different kinds of success. While you're working at this you might find some other good concepts to put into your next book along the way.

And don't forget to not make the same mistakes with the new book that you made with this one.
 
 
Jan 21, 2014
Big wow-factor. I like what you've done here.

I read your book, and I've been talking about it. This will give me something visual to share with others.
 
 
Jan 21, 2014
Holy $h!7! I'll buy the book right now! Can you please start blogging about things that are interesting/funny again?

[What could be more interesting than figuring out how to turn a high-quality (based on 5-star reviews) product into a strong seller using a variety of marketing methods available to all? Are you really learning nothing useful in this process? -- Scott]
 
 
Jan 21, 2014
Good slideshow, I liked it.

1. the person who commented about the cover is kinda right. It's too impersonal if nothing else, you should have put Wally (I guess he has a system :D or somebody else on it, but you actually don't have a good example of successful type in your cartoons, maybe that's another problem ;)

2. why is kindle price higher than paperback, I don't like to feel like people are stealing my money when I buy something. Plus, without comparing it to anything $12 is kind of too much for a kindle book, it's no longer an impulse purchase.
 
 
Jan 21, 2014
Hmm, I liked the slideshow actually, I'm almost coming round. I like to kill two birds with one stone though - can I get it for the missus as a Valentine's present or something do you think? I can still read it then.
 
 
Jan 21, 2014
Sounds to me like Scott is passionate about systems.
 
 
Jan 21, 2014
That title and summary is so much better than the one actually on your book!
 
 
Jan 21, 2014
I dont mind that you keep talking about the book in your blog. I like the 'system'.
The slideshow is nicely done. However, when immediately after saying "how about using simple systems that move you from bad odds to better odds", you say "and while we are at it...", you break the flow. The slideshow is in a conversational mode so it 'sounds' like the narrator has suddenly forgotten how exactly the odds are to be improved, and is buying time.
 
 
0 Rank Up Rank Down
Jan 21, 2014
[Passion comes from success; success doesn't come from passion. Passion is bull$#!$. ]

I don't get it. Just because the passion is not the initial tigger, why is it bull&^%?

 
 
-1 Rank Up Rank Down
Jan 21, 2014
[Passion comes from success; success doesn't come from passion. Passion is bull$#!$. ]

I don't get it. Just because the passion is not the initial tigger, why is it bull&^%?

 
 
-2 Rank Up Rank Down
Jan 21, 2014
Compared to effective slideshows I've seen, this one is too long and doesn't get to the point quickly enough. Try fewer slides prior to the bull.
 
 
Jan 21, 2014
Awesome bike mower!
 
 
 
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