I think having the punchline in the second panel doesn't hurt - maybe I wouldn't have laughed as much if I had expected it to be there instead of in the third panel. OTOH, frequently having an extra panel wouldn't be good, I guess.
Suppose you have to do that to keep folks like me from claiming they gave you the idea for strips on days like today when they see an idea they posted here in strip form. But I DID say I wanted to see a few Dilberts resembling undercover boss.
From RRN 12: [...Humor, as I have also written, requires at least two of the six necessary dimensions. (clever, bizarre, recognizable, naughty, cute, and cruel). The pun can count for clever, but it needs more. In this case I included naughty as the second dimension...-- Scott]
The pun would be very naughty if it were published in a newspaper. In your blog, it does not come across as naughty
I created a comic I called "Massively Multiuser Online Social Web" -- MMOSW, circa 2005 (I might be slightly off... the cumbersome name was meant to be funny, but highlights my naivety). Unfortunately, I draw worse than you, I'm not very dedicated and I'm not very funny. But it seemed like social media is a "hot topic" that doesn't have strong characters, or very-recognizable comedy assets.
Seems like a talented person could caricature social media users and companies and receive easy placement on a million blogs, news stories, etc... Comics about a troll, an attention !$%*!$ a know-it-all, cutesy cat picture people, an idiot politics spammer, lame joke reposter, an angry liberal, an angry conservative, etc. I wasn't talented enough to make it work, and I only made a half dozen or so comics over a year (which have all been lost).
Reminds me of Limbaugh's SUV updates in which he highlights news stories that describe vehicular accidents without making mention of the drivers, as if the vehicle itself is inherently unsafe and human error had nothing to do with the crash.
An example of one of the stories used for this: http://www.powerlineblog.com/archives/2012/07/the-suv-did-it.php