Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!
Dogbert, who is wearing a sorcerer's hat, tells the Boss, "I'll use my powers to read the minds of your employees and get ideas for improving morale." Dogbert says, "Hmm . . . All they care about is romance, ski trips and 'Star Trek.'" The Boss asks, "How about if we give the high performers little key chains with the company logo?" Dogbert says, "I'm getting a blank from this direction."
Dilbert stands on a book on a chair and works at a computer. He tells Dilbert, "I call my new operating system the 'Dogbert 2000.'" Dogbert continues, "Soon I will dominate the entire PC industry! Heh-heh . . ." Dilbert looks at the monitor and says, "It looks like 'Windows 95.'" Dogbert replies, "I use some of the same graphic metaphors, but I pronounce them differently." Dilbert asks, "How do you pronounce the 'Microsoft' logo?"
The Boss, Alice, Dogbert and Dilbert sit at a conference table. The Boss says, "The Dogbert Consulting Company will help us design a new company logo." Dogbert drinks a cup of coffee. The Boss asks, "When will you start?" Dogbert turns the empty coffee mug upside down on a piece of paper and says, "I just finished. I call it the brown ring of quality."
Dogbert, the Boss, Alice and Dilbert sit at a conference table. Dogbert stands on the table, holds up a piece of paper and says, "Your new logo might look like a simple coffee stain, but what does the image say about you?" Dilbert asks, "We're sloppy and unimaginative?" Alice asks, "We give lots of money to consultants and get little in return?" Dogbert looks at the logo and says, "Wow. This is almost TOO good." Dilbert raises his hand and says, "Ooh ooh! How about 'Our opinions don't matter?'"
A man stands behind Dilbert's desk and says, "Thanks for making that product mock-up last week. The customer liked it so much that he ordered a thousand!" Dilbert says, "That was a MOCK-UP! We don't even make that product yet. It would take three years to make one." The man says, "Just give me a thousand mock-ups. The first one was terrific!" Dilbert replies, "The mock-up was our competitor's product with duct tape over the logo."
Alice, the Boss, Wally and Dilbert sit at a conference table. The Boss says, "The results of the employee survey have been tabulated." The Boss continues, "As always, employees say they are underpaid, blah, blah, blah, and management is incompetent." Alice asks, "And your bizarre, unworldly response will be?" The Boss replies, "Everyone gets a travel alarm clock with the company logo!"
The Boss approaches Dilbert and Alice carrying a box. He says, "Great news! The company set a new record for profits!" The Boss continues, "That means t-shirts for everyone!" The Boss continues, "You can choose from sizes 'small,' 'petite' or 'elfin.'" Alice holds up a shirt and asks, "Shouldn't these have the company name or logo on them?" The Boss replies, "Hey, that's an idea for next year!" Alice reads the label and says, "It's 1 percent cotton, 99 percent 'miscellaneous' and all hand-made by authentic slave laborers." Dilbert replies, "That's great! With slave labor you don't have the problem that the shirts made on Fridays aren't as good!" Alice asks, "Do you ever worry that our career expectations have gotten too low?" Dilbert says, "Don't go there, Alice." Wally walks in wearing a small shirt and says, "'Casual day,' here I come!"
The Boss says to Dilbert and Wally, "Introducing 'Morale Money.' Now you can earn money for doing good work." The Boss continues, "You can use it at the company store to buy products that have our logo." Dilbert is at the company store's cash register holding a mug. The employee says, "The coffee mug costs ten million morale dollars."