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Click Rate On Death Alerts

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Click Rate On Death Alerts - Dilbert by Scott Adams

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Tags #advertising, #technology, #analytics, #smart watch, #app, #ad, #click, #clickbait, #attention, #distraction

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Boss: Our health app accurately predicts the user's time of death and sends a five-minute warning. Our business model is paid advertising that we disguise as "death alerts." CEO: How's the click-through rate? Boss: Surprisingly low. It's hard to get people's attention these days.

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 - Dilbert by Scott Adams

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Dilbert sits in his chair reading the newspaper and Dogbert sits on Dilbert's legs. Dogbert says, "I'm going to open the 'Dogbert Advertising Company.'" Dogbert continues, "Apparently, people will believe just about anything that makes them feel good." Dilbert replies, "Hey, don't underestimate our intelligence." Dogbert says, "I could never underestimate you intelligence." Dilbert says, "Apology accepted."

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 - Dilbert by Scott Adams

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Dilbert sits in his chair reading the newspaper. Dogbert enters and says, "I'm testing my theory that good advertising can sell anything." Dogbert continues, "So I asked myself 'What is the thing LEAST desired on earth?'" A woman looks at a billboard with Dilbert's picture on it. The billboard says, "Ladies! Date a Dilbert call 510-803-9338. Quantities are limited." The woman says, "Hmm . . ."

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 - Dilbert by Scott Adams

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"Dogbert: Ethics Advisor" "We know our products are killing people, but we're claiming the studies are flawed." "We're planning to focus our advertising on the youth markets in poor urban areas." "So, given all that, is it okay for me to steal office supplies?" "I'd have to say yes."

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 - Dilbert by Scott Adams

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Kenny and Dilbert sit at a conference table with a customer. Kenny tells the man, "I brought Dilbert to explain what makes our product special." Dilbert says, "It's exactly like our competitor's product except we charge more to cover the cost of our deceptive advertising." The man gets up and leaves the room. Dilbert says, "While you're up, could you get me a cup of coffee?" Kenny looks angry.

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 - Dilbert by Scott Adams

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The Boss tells Wally and Dilbert, "I'd like you guys to check Anne's advertising materials for technical accuracy." Wally, Dilbert and Anne sit at a conference table. Wally reads the ad copy and asks, "Is this supposed to be funny?" Dilbert says, "I don't get it." Anne says, "I'm only looking for technical help here." Wally says, "Hey! Maybe you could say something about those warning tags on mattresses! Now THAT would be funny!" Anne covers her eyes and leans on the table. Dilbert says, "Or how about the fact that you can't look up something in the dictionary if you can't spell it? THAT's funny!" Anne stands up and screams, "You're engineers, not comedians!! I want TECHNICAL help!!!" Wally says, "This guy has an XP-6. It should be an XP-7." Anne says, "That's better." Wally adds, "And he should be saying, 'I've fallen and I can't get up.'" Dilbert asks, "Who picked these colors?"

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 - Dilbert by Scott Adams

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Dilbert and Wally sit on either side of the Boss at the conference table. The Boss says, "We're cutting back on advertising to increase earnings." Dilbert quickly turns and says, "Um...Excuse me. I'll be right back." Wally says, "Me too." There are several people piled in the doorway, stuck. A man announces into a walkie-talkie, "We got another mass exodus doorway jam."

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 - Dilbert by Scott Adams

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The Boss addresses a meeting, "I hired the 'Amorphous Ad Company' to do our campaign." The advertising executive says, "I see a gaseous cloud and some music... No, just a noise." The Boss replies, "Excellent." The Boss asks, "And then we say the name of our company?" The advertising executive replies, "Sure, if you want to ruin the ad."

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 - Dilbert by Scott Adams

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The advertising executive holds up a drawing in front of The Boss and Dilbert. He says, "Your print ads would look like this. It's a shape with no text." The advertising executive continues, "I did some checking and found out that all the good ideas have been used. This is all that's left." The Boss asks, "Can it be green?" The advertising executive responds, "Whoa! Who's the creative person here?"

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 - Dilbert by Scott Adams

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Would you like to buy advertising in my new magazine called 'Gullible World'? "We have between one and two billion readers!" "Wow!" "I figured out how to make three readers sound like a lot."