Search Results for "marketing campaign"
Share April 11, 2005's comic on:
Dilbert: How can I create a marketing campaign if my boss doesn't give me any resources? Dogbert: "Try giving free samples to people who look like celebrities." Dilbert: "And you would be?" TRUMP: "Donald trump. Give me some free stuff."
Share September 07, 2014's comic on:
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Share April 06, 2005's comic on:
The Boss: "We need a new marketing campaign but we have no budget for it whatsoever." "Who among is is brave enough to lead such a risky project?" "Okay, you're doing the worst job of hiding under the table."
Share October 01, 2010's comic on:
Man says, "Our marketing campaign depends on a word of mouth. Unfortunately, our product is bad." Man says, "So we found a guy with poor judgment and a huge mouth to say good things." Man 2 says, "Present." Dilbert says, "Marketing isn't a real thing, is it?" Man says, "It's mostly guessing."
Share October 18, 2012's comic on:
Boss: Please stop using email to express your colorful opinions of our marketing campaign. We don't need a discoverable record of you describing our advertising plan as "Pinocchio doing the backstroke in Satan's septic tank." Remember that capitalism without deniability is the same as poverty. Dilbert: Eh?
Share October 02, 2010's comic on:
Man says, "Our ad campaign will portray users of our competitor's products as baby-eating hobos." Man says, "While our users will be portrayed by the coolest guy in the entire world." Soon the meeting turned ugly Alice says, "Then why are you showing a slide of a giant @$$#%*?"
Share July 25, 2004's comic on:
The boss: Our Vp of marketing here to describe our new bet the company strategy. we'll saturate the airwaves with an ad campaign featuring a talking squirrel. He'll have a face norwegian accent like, "Geeve me zee nuts" ha ha! Any questions? Yes, you with the strange ghead, Dilbert: How will a talking squirrel make people but our products? I just realized Ima complete fraud, I'll pack up my desk and leave immediately. The Boss: can we get through one meeting without you ruining everything?
Share March 23, 2003's comic on:
The Boss addresses a meeting, "Jimmy will explain our new marketing strategy." Jimmy says, "A study of past customers shows that 96% of them have flu symptoms." Jimmy continues, "Apparently, sick people are the most likely to buy from us. We don't know why." Jimmy points to a slide of an ill man and says, "So we redesigned our ad campaign to appeal to sick people." Alice says to Jimmy, "You're confusing cause and effect. Your study shows that our products make people sick." Jimmy responds, "Alice, let's not reinvent a dead horse." Alice panics and says, "Suddenly nothing makes sense.. I must have slipped into the meeting duh-mension!" Alice leans back in a daze and says, "Floating.. Scared.. Darkness." The Boss says, "This usually lasts about 10 minutes."
Share February 07, 2015's comic on:
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Share October 07, 2017's comic on:
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.