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 - Dilbert by Scott Adams

Share April 05, 1996's comic on:


Tags #valuable experince, #rodent, #vice president of marketing, #simple marketing plan, #good press

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Ratbert, Wally, Dilbert and Alice sit at a conference table. Ratbert says, "I had years of valuable experience as a rodent before I became vice president of marketing." Ratbert continues, "My marketing plan is simple. Each of you will cling to the leg of a technology columnist until we get some good press." Dilbert approaches a technology columnist and says, "It looks like you're full." The man has people clinging to both legs. He responds, "You can cling to the cat until a space opens."

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 - Dilbert by Scott Adams

Share April 24, 1996's comic on:


Tags #marketing plan, #comments, #obvious generalities, #wishful thinking, #business value, #glamour career

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An employee from marketing, Dilbert and Wally sit at a conference table. The woman says, "And that's the marketing plan. Any comments?" Dilbert says, "It appears to be a bunch of obvious generalities and wishful thinking with no apparent business value." The woman thinks, "Marketing didn't turn out to be the glamour career I expected." Wally shows his copy of the plan to Dilbert and says, "I circled all the words you won't find in any dictionary."

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 - Dilbert by Scott Adams

Share April 25, 1996's comic on:


Tags #experiment 1, #exposing rat marketing plan, #no adverse response, #introduction, #background, #far more exposure, #humans, #tolerate

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The caption says, "Experiment #1: I am exposing a rat to my company's marketing plan." Dilbert shows a copy of the plan to Ratbert. The caption says, "He seems to have no adverse response to the introduction and background." Ratbert hums as he reads the plan. Dilbert takes notes. The caption says, "This is already far more exposure than humans could tolerate." A large bump appears on Ratbert's head and he says, "Sales projections . . . brain tumor . . . get Tylenol . . ."

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 - Dilbert by Scott Adams

Share May 11, 2000's comic on:


Tags #marketing plan, #annihilation, #life on earth, #serious competitor, #tobacco, #junk food, #quarterly review

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Marketing Lady: My marketing plan calls for the annihilation of all life on earth. Our only serious competitor is a company that sells tobacco and junk food. Id like volunteers. Asok: I beed some accomplishments for my quarterly review.

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 - Dilbert by Scott Adams

Share October 28, 2012's comic on:


Tags #meetings, #marketing plan, #consumers, #research is stupid, #opposed to science, #rational thinking, #manifestaions, #pendantic, #semantics, #stopped talking

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Boss: ... and that's our marketing plan for the coming year. Dilbert: Research shows that consumers reject this sort of approach. Boss: Research is stupid. Dilbert: Are you saying the studies on this particular topic are flawed? Or are you just generally opposed to science, rational thinking, and all manifestations of common sense. Boss: Stop being pedantic with your semantics. Catbert: Did you get buy-in? Boss: Yes, in the sense that they stopped talking.

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 - Dilbert by Scott Adams

Share April 12, 2005's comic on:


Tags #marketing campiagn, #free samples, #worked, #decline, #intelligence, #conclusion, #marketing

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Dilbert: "My marketing plan involved giving free samples of our cruddy product to celebrity lookalikes." "The fact that it worked caused a steep decline in my respect for the intelligence of people." "In conclusion, there's a fine line between marketing and hating."

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 - Dilbert by Scott Adams

Share April 14, 2005's comic on:


Tags #brand, #company name, #finding a team, #reputation, #new stadium

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Our marketing plan was to find a sports stadium to brand with our company's name. "The hard part was finding a team so jiuced up that our reputation seemed good in comparison." "How do you feel about the new stadium name?" "Rage. Same as always."

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 - Dilbert by Scott Adams

Share February 13, 2000's comic on:


Tags #marketing to planning meeting, #sabotage implementation, #hose the plan, #implementation, #same reason for children

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Dilbert is at the Boss's desk. The Boss tells Dilbert: "Don't invite marketing to the planning meeting." Dilbert replies: "If I don't, they'll sabotage the implementation." The Boss says: "Yes, but if you DO include them in the planning..." Dilbert finishes the Boss's thought: "...they'll hose the plan?" The Boss confirms Dilbert's statement: "Exactly." The Boss continues: "And they'll still botch the implementation." Dilbert asks: "If we know it's doomed, why do we bother?" The Boss answers: "It's the same reason I had kids." Dilbert thinks to himself while walking away: "At least there is a reason."

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 - Dilbert by Scott Adams

Share July 27, 2004's comic on:


Tags #lunch, #great opportunity, #multi level marketing, #bible, #diet plan

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"Hey, Dilbert! How would you like to go to lunch?" "Alone." "Alone! Ha ha! but then you'd miss out on this great opportunity!" "It's multi-level marketing plus a diet plan suggested by the bible!" "Shoot me."

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 - Dilbert by Scott Adams

Share March 18, 2001's comic on:


Tags #approval, #marketing, #pathetic plan, #knowing plans, #interest, #smite enemies, #cloud of doom, #sales projections

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Handing Dilbert a piece of paper, The Boss says, "Get approval from marketing." Dilbert walks away carrying the paper and followed by a little cloud which says, "Doom." The Marketing man, sitting at his desk, has devil's horns on his head. The marketing man says, "I reject your pathetic plan." Showing the piece of paper, Dilbert asks, "Do you have any interest in knowing what the plan is?" The little cloud that says, "Doom," continues hovering near Dilbert's head. The marketing man says, "Not unless you're proposing to smite my enemies." Dilbert says, "I prefer to call them customers. And yes, they'll take it in the shorts." The little cloud that says, "Doom," continues hovering near Dilbert's head. Dilbert says, "As an added inducement I will give you this cool little Cloud of Doom. The little cloud that says, "Doom," continues hovering near Dilbert's head. The marketing man says to the Cloud of Doom, "I'm going to staple you to my sales projections." The little cloud that says, "Doom," is now hovering near the marketing man's head.