Dogbert sits across from the Boss's desk. The Boss says, "Why should I hire you as my consultant?" Dogbert replies, "I'll use my special process of cognitive dissonance to improve employee morale." The Boss asks, "How does it work?" Dogbert explains, "When people are in an absurd situation, their minds rationalize it by inventing a comfortable illusion." The Boss says, "Okay, go do it." Dogbert asks an employee, "Isn't it strange that you have this dead end job when you're twice as smart as your boss?" Dogbert continues, "The hours are long, the pay is mediocre, nobody respects your contributions, and yet you freely choose to work here." The man looks upset. The man says, "It's absurd! No, wait . . . There must be a reason . . . I must work here because I LOVE the work." The man sits at his desk humming and thinking, "I love this job." Dogbert says, "Next!"