The Boss stands in front of a camera and Dogbert sits in a director's chair. Dogbert hands the Boss a script and says, "Stick to the script. Act sincere and beg your customers to forgive you." The Boss looks into the camera and reads, "It was wrong for us to sell keyboards with no 'Q.' We're sorry. We're morons." Dilbert and Dogbert sit on the couch watching the Boss's television commercial. In the advertisement, the Boss says, "We're dumber than squirrels. We hear voices and do what they command. I have broccoli in my socks." Dilbert says, "Good writing." Dogbert responds, "Thanks."