Dilbert says to the Boss, "My salary depends on your opinion of my work. But you have no interest in understanding what I do, so . . ." Dogbert enters carrying a briefcase. Dilbert gestures toward him and says, "I hired the Dogbert Public Relations Firm to hype my performance and get me a big raise." Dogbert hands the Boss a document and says, "Press release: engineer cures cancer while saving baby from burning building." The Boss says, "That's not in his objectives."