The caption says, "At the trade show." Wally asks a man at a booth, "What kind of free stuff do you have?" Wally opens a shopping bag and says, "Cheap pens? That's original. Okay, fill 'er up. But I'm afraid I can't give you any eye contact." Wally walks away holding a bag of free stuff and thinking, "That's enough industry research for today. It's time to hit the buffet."