The boss says, "Asok, we're getting killed by bad customer reviews online." The boss says, "I need you to pretend you're several different customers and write positive reviews." Asok says, "Doesn't that break some sort of law?" The boss says, "Heck no. it only crosses some ethical boundaries and violates the term of service for the web site." The boss says, "And depending on your religious views, it might be a hiccup on your way to paradise." The boss says, "But I'm almost certain there won't be any jail time or eternal damnation." Asok says, "Well...okay." The boss says, "And be sure to defame our competitors."