Alice: Stop whatever you're doing and go research the answer to this question. Brad: I don't have time to work on low-priority tasks. Alice: Give me ten minutes to transform it into an emergency. Brad is being unhelpful. I need you to talk to his boss. Boss: Sure. Brad refuses to help Alice. Brad's Boss: Help her do what? Boss: I don't know, but obviously it's very important because it got escalated. Brad's Boss: It must be an emergency because everyone is all worked up about it. Alice: Now hum a happy tune or I'll complain about your attitude.