Boss: ... and that's our marketing plan for the coming year. Dilbert: Research shows that consumers reject this sort of approach. Boss: Research is stupid. Dilbert: Are you saying the studies on this particular topic are flawed? Or are you just generally opposed to science, rational thinking, and all manifestations of common sense. Boss: Stop being pedantic with your semantics. Catbert: Did you get buy-in? Boss: Yes, in the sense that they stopped talking.