Just to clarify to our beloved non-PHB friends here... "everybody is in sales," in the usage of organizational performance, does NOT mean that everyone should sell the products. Instead, in this usage, it should mean that everyone should contribute to the process of company image and ease of sales and marketing, just like value-added concept's contribution to profit.
then again... so what.. that one PHB is a heinous chronic abuser of business terms and concepts anyway. He should be assassinated.