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Jan 12, 2012
@Kayzie --
def not product placement. AAA has been synonymous with vehicle roadside assistance in the US for a long time.

Looks like Dilbert was right after all.. the boss has to use someone else to go uphill with his car. I wonder if this is why he owns a gigantic SUV later..? (maybe he does at this point?)
Jul 29, 2009
Just a small bit of humor. How else would he make this joke without mentioning AAA?
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May 24, 2009
...Product placement? Or just a small bit of humor? I say both.
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