Marketing is important but it is both underestimated and overestimated. The paradox is that marketing never is used in bad times, thus reflecting that no one will buy our cr*p when they have scarce money. In good times marketing is overused and focus on customer feedback undervalued. I guess the thing that makes this world go around is too easily fetched when plentiful and too darn to realize why you got it when things don't really work out the way you planned. Oh no, why did I write 'planned'--nobody plans and the ones that do can't revise them. Someone said, "A plan is nothing, planning is everything"...revised in post-modern style would be "A plan is something, planning is a complete surprise to 99% of all managers"