Focus groups........Ha. What a crock! Whatever happened to "I'm the %^$^&&* boss!"? Companies are run by pinhead MBA's who do it by the book or whatever is in vogue. Look to the past for innovators. Remember "Mad Magazine"? Madison Avenue was their location. And Madison Avenue is what drives our consuming fury. "Hey, who cares if they really need this widget? Advertise and use every emotion known, like "be the first" or "Mom deserves this diamond" or "look how easy this is?" or "call now and we'll double the offer". Make them want it or we'll find someone who does. Look at the Christmas ads on TV. Doesn't Mom deserve this Lexus? Buy this diamond for your girlfriend and she'll "give in" tonight dude! Garbage. Oh, can anyone tell me why the Amish get a "pass" on the new health care bill being proposed? Is it because they will refuse and then what would the government do with these "radicals"? I love it. The Amish get a pass.