I've been around marketing too, and it's only good as long as you keep guessing better than others.
Think what happens to your job when you guess wrong and the newbie guesses right.
You are labeled a dinosaur, while he is showered with phrases like "full of foresight", "promising", and "stellar".
Don't know if the liquor actually does something about the disparity.
Note: Dilbert is not being ironical on this one; he is actually repeating almost word-by-word what that guy of Marketing told him a few strips ago...
Also, he is doing the guy a favour: engineering in his company double sucks.