If he actually manages to get ppl to buy stuff they don't need (and don't want intially) that would be the next cash cow (or first when it comes to Dilberts company ^^).
btw: Global Supply Chain via Social Networking --> cutting on transport cost by handing the purchased product on and on via people who know each other so it finally gets to the person who purchased it ;)
Would work theoretically - unless you live in Elbonia :D
I once had Wally's sensibility. And I held that job (not technical or government) close to 3 years before I quit. I did virtually nothing and slipped through the cracks. Somehow, no one in management every really questioned me. I surfed the internet most of the day.