The life span of a Chief Executive Optimist is long, and sweet -- Because he has an unlimited number of pawns to throw in the path of the asteroid and, ultimately, because he swims in the same circles as the other predators.
But sometimes the pawns can get really cool-sounding titles and other ego-percs to blind them to what's coming.
They only reason they would choose the demise of an opponent rather than royalty payments is:
1) The product won't sell anyway.
2) Dilbert's company is on the verge of insolvency.
3) Let's not open the "look-and-feel" can of worms again.
4) All of the above.