My boss did this to me only once. I put everything aside to create an elaborate flow chart only to find that the party who requested the information didn't show for the meeting. When my boss asked for the report I was supposed to have worked on on a priority basis for upper management, I handed him a blank piece of paper. "What's this he asked?" "You said put everything aside."
Buzzword. Rings alarm bells rapidly. Never ever heard anything good after someone claimed "You know what would be great?" ..
Must be out of "Managing for Dummies" or so .. sell stupid ideas people will not like by using a catchy positive introduction such as "would be great" -.-