Dilbert, this is why you say "Experts say..." instead of "Studies show..." That way management can't turn around and say that doesn't sound real because they quote people claiming to be experts all the time.
Microsoft Vista was desperately in need of panel one, and Intel - 'we've got lots of processors which are sort of the same but with different letters at the end and other sites evaluate and compare them because our site doesn't do it very well' - could take a look too.
Management know about statistics. Its all about wording.
Use the wrong word with management and they will ignore everything you have to say on a subject. Often they are just looking for an excuse.
Although they will spout utter nonsense and you have to listen to every word of it.