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The Boss: "We need a new marketing campaign but we have no budget for it whatsoever." "Who among is is brave enough to lead such a risky project?" "Okay, you're doing the worst job of hiding under the table."
The Boss addresses a meeting, "Jimmy will explain our new marketing strategy." Jimmy says, "A study of past customers shows that 96% of them have flu symptoms." Jimmy continues, "Apparently, sick people are the most likely to buy from us. We don't know why." Jimmy points to a slide of an ill man and says, "So we redesigned our ad campaign to appeal to sick people." Alice says to Jimmy, "You're confusing cause and effect. Your study shows that our products make people sick." Jimmy responds, "Alice, let's not reinvent a dead horse." Alice panics and says, "Suddenly nothing makes sense.. I must have slipped into the meeting duh-mension!" Alice leans back in a daze and says, "Floating.. Scared.. Darkness." The Boss says, "This usually lasts about 10 minutes."
The Boss says, "Beth is our new marketing manager for social media." The Boss says, "By the way, company policy forbids the use of Facebook and Twitter at work. And we don't trust you to work from home." The Boss says, "If you blog about how lame we are, you're fired!!!" Beth thinks, "First day, not so good."
Woman says, "And that's our new marketing video. We hope it will go viral." The Boss says, "You'll have our comments by tomorrow." Woman says, "I'm not asking for comments. The video is already finished." Dilbert says, "The technology claims in the video are criminally inaccurate." Woman says, "I sent the script to engineering for comments three months ago!" Woman says, "I got an email back from someone named Wally who said it was great." Wally says, "I thought she was asking if it was funny."
Dilbert: Is it too late to rethink our new marketing slogan? When we say, "We're Not A Bunch Of Morons," it kinds sounds to my ears as if we are. Boss: But it says we're not. Dilbert: And you're not a rat-faced waste of oxygen. Boss: Thank you.
Carol: Check out my new smartphone! The voice receptions is a bit weak, but I can usually make a call if I keep my tongue on a flagpole. Alice: You might be a victim of good marketing. Carol: It has apps!
A man in a robe points to a well and says to Dilbert, "When you work in marketing, you use the research well to test new ideas." The man continues, "Any day but Friday you can shout your question into the well and an answer will come back." Dilbert asks, "Why not Friday?" Someone inside the well replies, "Friday is your day in the well."
The Boss, Wally, Alice and Dilbert are sitting at a conference table. Wally says, "I'm happy to report that I have embraced the new company slogan 'Act like you own the company.'" Wally continues, "This morning I fired the marketing department and had security escort them out." The Boss replies, "That's not exactly what we had in mind . . ." As a security guard taps on the Boss's shoulder, Wally says, "Fortunately I anticipated your reaction."
Dilbert sits at his computer. A message on the screen says, "Your new software is successfully installed. Do you want to send your registration info by modem?" Dilbert says, "Yes." A message says, "The software has found your credit card number and is placing orders for new products it thinks you need . . . Please wait." Dilbert says, "Uh." The message says, "Making room on your hard drive . . ." Dilbert says as he loads a rifle, "I can't tell if it's a virus or just excellent marketing." Dogbert holds the box of ammunition and adds, "Either way . . "
Bob hands Dilbert something and says, "The marketing department saves the day! Check out these brochures I made." Bob reports, "This new product will allow us to dominate the market!" Dilbert says, "But we don't make this product." Bob says, "That hasn't hurt our sales so far."