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Dogbert sits on his pillow watching television. A news reporter says, "A scientist reports that love made a lab rat stupid." The newscaster continues, "The scientist cautioned the media not to draw conclusions based on one rat." The cover of Time Magazine has a picture of Ratbert and the caption "Love and SAT Scores."
Dilbert stands in front of the mirror tying his tie and Dogbert sits on the bed watching him. Dilbert says, "I joined the 'Scientist Anti-Defamation League.'" Dogbert asks, "What's that?" Dilbert replies, "They fight against the negative stereotypes of technical people that are often portrayed in the media." Dilbert's tie is wrapped around his body, arms and head. Dilbert says, "You broke my concentration."
Dogbert and his senator sit across from a woman whose head is surrounded by cigarette smoke. There is a full ashtray on the desk. The senator has a "Sale" sign on his head. The woman says, "Mister Dogbert, the tobacco lobby is very interested in buying your senator." The woman continues, "We've been taking a beating from the anti-smoking fascists. I blame the media." The woman continues, "What we need is more attention on the positive aspects of smoking . . . Like sex appeal." The smoke clears and reveals the woman's ugly, withered head. Dogbert says, "Yes, sir."
Dogbert sits at his desk under a sign that says, "I will listen to your sad story $5.00." A man enters and says, "I have a sad story." Dogbert says, "Sit down." The man continues, "I was a world renowned monkey trainer." The man continues, "I had it all: fame, money, beautiful family." The man continues, "Then I discovered that the monkeys were plotting against me." The man continues, "They embezzled all of my money and kidnapped my wife." The man covers his eyes and says, "Then my wife fell in love with their leader, Bing-Bong." Dogbert laughs. The man asks, "Were you laughing?" Dogbert hands money to the man and says, "Here's my five bucks. Thanks."
Dilbert sits at his desk. Dogbert says, "I've decided to become a demagogue." Dogbert continues, "I'll find some issue that appeals to the emotions and blind prejudices of the masses, then I'll whip it into a media frenzy and become a national figure." Dogbert continues, "For example, unmarried men are responsible for most of our violent crimes." Dilbert replies, "That's because we tend to have pets."
Dogbert stands on a desk chair and types, "Unmarried men commit ninety percent of all violent acts. They should all be jailed in advance to prevent further atrocities." Dogbert continues typing, "And I should become a media sensation for suggesting such a provocative thing. The end." Dilbert thinks, "It's hard to write a whole book when you're as gifted as I am at getting to the point."
Dilbert sits at his desk. Dogbert enters wearing a pair of antennae and asks, "What do you think of my disguise?" Dogbert continues, "I'm going to tell the media that I'm a space alien with unstoppable powers. With luck, the nations of the world will surrender without a fight." Dilbert asks, "You think people are idiots . . . Don't you?" Dogbert shows Dilbert a photograph and says, "This is what I looked like before the disguise."
A man in a cape says to Dogbert who is followed by two reporters, "Stop! I am the 'Amazing Ronny,' famous skeptic and debunker." Ronny continues, "I will prove to the media that you're not a powerful space alien at all." Ronny puts on a hat with antennae like Dogbert's and says, "See how easily the media were duped?" One reporter says to the other, "There's still time to interview the cow who does algebra." Dogbert growls at Ronny.
Dogbert sits at his desk. Dogbert says, "I saved the company a fortune by sending the headquarters staff on one-way business trips." Dogbert continues as he types, "They haven't wasted money on any stupid projects all day . . . Now I can leak my strategy to the media and exercise my stock options at the uptick." The caption says, "Somewhere in Iowa." Dilbert stands in front of a farm and a dog growls at him. Dilbert says to a woman who is pointing a rifle at him, "Uh . . . I'm here for a meeting." The woman asks, "Did anybody see you?"
Dogbert sits at a conference table with the Boss and three other managers. Dogbert says, "Your stock was $30 per share when I offered to buy the company, but thanks to some timely leaks to the media your value has plunged." Dogbert continues, "However, if you sell right now I'll pay the full $30 for your stock." The Boss says, "I recommend we do it." A manager hands the signed contract back to Dogbert and says, "Done. $30 per share is more than fair." Dogbert replies, "Yeah, 'per share' would have been fair. Anybody want a copy?" The Boss looks shocked.