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dilbert: i got feedback on the proposed package design. our vp of sales says if we go with this design, he will "jump off the roof." alice: is he crazy or just good at selling? dilbert: no way to tell.
dogbert: i've designed these over-ear headphones for maximum customer annoyance. the charging port is only on one side, so the user has a fifty percent chance of guessing wrong. and the charger only fits if you put it right-side up. to increase the frustration, i made the plug look the same on both sides. best of all, the plug is so poorly designed that half the time it doesn't seem to fit, even when you put it in correctly. i made the headphones black, so you can't easily find the charger hole in low light. ninety percent of users will be cursing us every time they try to recharge. customers won't know any of this until after they purchase. boss: ship it.
boss: your slide deck is too well-designed. it suggests you spend too much time on things that are not important. asok: you don't give me important tasks. boss: that's no excuse for good design.
boss: i hired a sadist to design our user interfaces. i realize this isn't ideal, but no one else wanted the job. dilbert: why would our customers buy a product designed by a sadist? boss: it's called stockholm syndrome.
boss: wally, your performance is substandard. wally: give me a great performance review, or else i'll design a robot that will take your job. boss: you could do that? wally: i have the skills. i just don't like to use them.
dilbert: i engineered a totally safe design for nuclear power plants. ceo: how sure are you that it is safe? dilbert: one hundred percent. ceo: just keep it away from my town. dilbert: maybe it wasn't an engineering problem after all.
Dilbert: The electronic suggestion box project is halfway done. The original design called for a bos that scans and digitizes suggestions written on paper and emails them to the appropriate manager. Then the device shreds the original paper suggestion to make room for more. I already built the box and the shredder. I'll need additional funding to finish the scanning part. Boss: We don't have any flexibility in our budget. Let's just deploy what you have. Dilbert: All I have is a box that shreds suggestions before anyone reads them. Boss: Don't let perfect be the enemy of good.
Boss: 100 percent of our smartphone buyers dropped and broke their phones within one minute of unboxing them. Despite our slippery materials and brittle design, customers blamed themselves. And we won seven prestigious design awards. CEO: Yes!
Dilbert: Introducing our new mobile phone product, the BSB 100. BSB stands for Beautiful, Slippery, and Brittle. Oops. Voice: What's the 100 stand for? Dilbert: That's how many times you'll have to replace a cracked screen.
Boss: When you engineer our new mobile phone product, make sure you adhere to the BSB design principle. Dilbert: BSB? Boss: Beautiful, slippery, brittle. Dilbert: Isn't that sort of evil? Boss: It isn't our fault if customers don't buy an ugly case.