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Dilbert, the Boss, and Wally are at a meeting. The Boss says: "Our division is unusually profitable this year." He turns to Dilbert: "That means our targets for next year will be set impossibly high." He turns to Wally: "Our only hope of reaching our profit target next year..." He continues: "...is to sabotage profits for the rest of this year." He explains further: "It's too late to stop customers from buying our products." He continues: "So we'll focus on increasing wasteful spending." The Boss puts his hand on Wally's shoulder and tells him: "Wally, I'm sending you to a leadership training class." After the meeting, Wally sticks out his coffee mug and asks Dilbert, "Did you ever stick out your coffee mug and just follow where it took you?"
The Boss: "We must constantly ask ourselves what we can do to delight our customers." Alice: "We could stop having these meetings, fire everybody in the room and lower the prices of our products." The Boss: "I was thinking more alone the lines of a slogan." Wally: "How about, 'we waste your money'?"
The Boss sits at the head of the conference table. He says, "It's not enough to 'serve' our customers..." The Boss continues, "We must DELIGHT them!" Alice asks, "You mean we have to stop price-gouging?" The Boss replies, "No, I think we can still do that." Wally raises his hand and says, "Ooh! Ooh!I know!" Wally continues, "We could stop selling products with known defects." The Boss shouts, "I'm talking about products, not customers!!" Wally turns to Dilbert and Alice and asks, "Do you feel like delighting customers?" Dilbert replies, "I barely have the empathy to pity them."
The Boss says, "How can we rebuild the trust of our customers? Let's brainstorm." Dilbert says, "We could stop using misleading benchmark tests to sell shoddy products that have hidden costs." The Boss says, "I heard someone say 'lie.' Let's write that one down."
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Boss: When you talk to customers, stop mentioning our software bugs. Dilbert: Should I lie? Boss: No, no. I just need you to present the information that is good for us and leave out the rest. Dilbert: Lie by omission? Boss: It's better if we don't label it. Dilbert: Should I use my real name?
Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Dilbert: We're out of time and we accomplished absolutely nothing, thanks to your non-stop talking. Coworker: When do I get my trophy for participating? Dilbert: Someone was raised with too much self-esteem. Coworker: Watch me walk!