Market Segment Comic Strips - Page 11
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Ask: "I discovered a typo in the market forecast that is driving our company strategy." "Where it says,'Everyone would want one,' it should have said, 'Every Wong would want one." "Worse yet, I called Mr. Wong and he said he was joking." The Boss: "What if we gave him free delivery?"
Boss: Our stock is down 49% and we have no innovative products in the pipeline. CEO: Slash the R&D budget, fire 9,000 employees, and buy a sexy start-up company that we can run into the ground. Boss: We did all of that last year. CEO: Did I already tell the employees to work smarter? Boss: Yes. They thought you were being ironic.
We've narrowed our target market to this guy. "He's the only one rich enough and stupid enough to buy our high-end product." "Our diamond-encrusted time machine will take you one hour into the future in only sixty minutes!"
Wally in Marketing "According to my market research, ninety percent of your customers..." "...'fantasize about beating you to death with your stupid product.'" "What about the other ten percent?" "They asked for your company address but didn't say why."
CEO: I did some insider trading and totally got away with it. It felt great! It was a victimless crime so I feel no guilt whatsoever. Dogbert: Do you know what victimless means? CEO: Yes. It's like the time I strangled my gardener for overwatering the rose bushes. Dogbert: I see the problem.
Boss: Execution is a game of inches! You miss 100% of the shots you don't take! Innovation is everyone's full-time job! Be the dog, not the tail! Excellence is the only market that isn't crowded! Why don't any of you look inspired by my leadership? Wally: I died on the inside years ago. Now I'm just a fleshy container full of coffee and resentment. This guy was born without a soul. The she-devil at the end is the chemical formula for hatred. Catbert: Did you get through to them? Boss: I drilled until I hit bile.
The Boss says, "Use the CRS database to size the market." Dilbert says, "That data is wrong." The Boss says, "Then use the sibs database." Dilbert says, "That data is also wrong." The Boss says, "Can you average them?" Dilbert says, "Sure. I can multiply them too."
Asok says, "Our health plan doesn't cover nose jobs, so I used the market system to bargain for a good deal." Asok says, "I learned that a veterinarian is just like a doctor, but cheaper." Asok says, "Do you smell a squirrel?"
Dogbert says, "Hello, this is the Dogbert Market Research Company. May I ask you some totally harmless questions?" Dogbert says, "What is your social security number, bank pin number and mother's maiden name?" Dilbert says, "What exactly are you researching?" Dogbert says, "Poverty rates. I'm shooting for 100%."