Marketing Claims Comic Strips - Page 11
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The Boss: "We need a new marketing campaign but we have no budget for it whatsoever." "Who among is is brave enough to lead such a risky project?" "Okay, you're doing the worst job of hiding under the table."
Dilbert: How can I create a marketing campaign if my boss doesn't give me any resources? Dogbert: "Try giving free samples to people who look like celebrities." Dilbert: "And you would be?" TRUMP: "Donald trump. Give me some free stuff."
Dilbert: "My marketing plan involved giving free samples of our cruddy product to celebrity lookalikes." "The fact that it worked caused a steep decline in my respect for the intelligence of people." "In conclusion, there's a fine line between marketing and hating."
Catbert: Evil Director of Human Resources "The downsizing will be handled in the most humane way I could think of." "I hired a giant dung beetle to roll the poor performers into a ball and out the door." "I can't get the marketing ones to stick. They keep sliding off."
Bob will be leaving us after 17 years as vice president of marketing. "Bob's accomplishments include lowering both our margins and our sales while overseeing a series of confusing marketing campaigns." "I hope you'll all join me in wishing for a piano to fall on his head."
We ship our new mp3 player in two days. How's the Elbonian factory coming along? "The prototype is the size of a small tractor and it will only play Elbonian polkas." "I'll budget a little extra for marketing." "It's made of asbestos."
"We need to hire the best marketing expert we can find." "Your resume says you've won the Nobel Prize in marketing, and five Olympic gold medals in the marketing biathlon." "What's a marketing biathlon?" "You ski up to people who won't buy your crap and you shoot them."
The Marketing Guru "Consumers will buy our tractor-sized mp3 players if we offer something free with each one." "So we'll offer a free iPod with each sale, and free towing to the landfill for our mp3 player." "The rest is just pricing."
Dilbert: You said to tell you if marketing wasn't cooperating. The Boss: You can't come running to me with every little problem. Go fix it. Dilbert: Then why did you tell me to tell you?! The boss: It's just something I say.
Boss: ... and that's our marketing plan for the coming year. Dilbert: Research shows that consumers reject this sort of approach. Boss: Research is stupid. Dilbert: Are you saying the studies on this particular topic are flawed? Or are you just generally opposed to science, rational thinking, and all manifestations of common sense. Boss: Stop being pedantic with your semantics. Catbert: Did you get buy-in? Boss: Yes, in the sense that they stopped talking.