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Stan in marketing works at his computer while Dilbert looks over his shoulder. Dilbert says, "Everybody in engineering uses this program I wrote. I think marketing should turn it into a product." Stan replies, "I wouldn't buy this." Dilbert tells Stan, "That's irrelevant because the target market would be engineers." Stan says, "Engineers think the same as marketeers." Dilbert replies, "If that were true we'd be sitting in a cave trying to decide if rocks are edible." Stan points to the computer and says, "You know, you could keep recipes on this."
The Boss says to his secretary who sits at her desk, "Carol, the next time you order my business cards, spell out my full title: 'Director of Product Enhancements.'" The Boss continues, "Don't use the acronym 'DOPE.'" The secretary replies, "I didn't know you were the Director of Product Enhancements."
The Boss, Dilbert, Wally and Alice sit at a conference table. The Boss says, "I've decided to make some changes to our corporate culture." Wally says, "Let me guess what that means." Wally continues, "We'll work longer hours without extra pay . . ." Wally continues, "Your management style will remain exactly the same because Lord knows there's no need for YOU to change." Dilbert adds, "We'll start calling ourselves a 'team' so it doesn't seem like work!" Alice covers her eyes and says, "I predict there will be vapid slogans printed on notepads, and maybe some useless meetings." Dilbert says, "She's psychic!" Dilbert asks, "Is is just me or is the culture already changing?" Wally shouts, "I feel it! We're changing!" Wally looks at the agenda and asks, "What's next on the fad menu?" The Boss thinks, "I wonder if it's too late to rule by fear."
Bob the Dinosaur sits on Dilbert's couch with his head down. Dilbert tells him, "Bob, your self-esteem might improve if you got a job." Bob replies, "As what?" Dilbert says, "There's an opening in our procurement department. You'd be perfect." Bob asks, "What does procurement do?" Dilbert replies, "Their job is to prevent us from getting the computers we want." Bob asks, "Can I hit people with my tail?"
Alice walks past Wally's cubicle. Wally says, "Well, it wouldn't be Friday if I didn't see Alice wearing her one pair of tan pants." Wally continues, "I love the 'business casual' look for the way it combines unattractive with unprofessional while diminishing neither." Alice responds, "Do you think the fashion opinion of a male engineer matters to me??" Dilbert enters wearing the same print shirt and pants as Alice. Dilbert yells, "Twins!"
The Boss, Wally, Alice and Dilbert sit around a conference table. The Boss says, "I'm reorganizing the department into fast-moving teams." Wally responds, "Good plan. We'll never realize we're powerless, micro-managed serfs after we call ourselves a 'team.'" The Boss thinks, "I need some less experienced people." Wally says, "I feel faster already." Alice adds, "The G-forces are killing me".
The Boss stands in front of Alice, Wally and Dilbert and announces, "If the department meets its goal for the quarter you can shave my head!" Dilbert says, "That would be a big improvement." Wally says, "He's trying to save money on a haircut." Someone asks, "If we double our goal can we iron your shirt, too?" The Boss thinks, "I need some less experienced employees."
Catbert and the Boss stand on either side of a hole in the floor. Catbert says, "As Director of Human Resources I have developed a policy for handling the employees who complain." Catbert continues, "It's a big hole. I'll trick the whiners into getting in it. And then I'll cover them with sand." The Boss says, "I don't see how this could possibly work." Catbert says, "There's a detailed explanation at the bottom of the hole."
The caption says, "Headquarters." Three executives sit at a conference table. One says to the man next to him, "Hey, Chuck's looking unhappy today. What's the problem, big guy?" Chuck says, "All of my bad decisions are catching up to me. Could we do another reorg to cover my tracks?" The third executive says, "Yeah, I've got some bodies to bury, too." Back at the office, the Boss reads a document aloud to Dilbert and Wally, ". . . These changes will allow us to focus on our core business." Wally walks away saying, "Whoa! Let me get my reorg boots."
Wally says to the Boss, "I don't understand how the new reorganization will help us 'focus on our core business.'" Wally continues, "Did our core business change? Or are you saying that EVERY reorg prior to this was a misdirected failure?" The Boss asks hypothetically, "Wally, when a car gets a flat tire, what do you do?" Wally answers, "Well, if I'm you, I rotate the tires and drive home."