Marketing Campiagn Comic Strips - Page 14
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Handing Dilbert a piece of paper, The Boss says, "Get approval from marketing." Dilbert walks away carrying the paper and followed by a little cloud which says, "Doom." The Marketing man, sitting at his desk, has devil's horns on his head. The marketing man says, "I reject your pathetic plan." Showing the piece of paper, Dilbert asks, "Do you have any interest in knowing what the plan is?" The little cloud that says, "Doom," continues hovering near Dilbert's head. The marketing man says, "Not unless you're proposing to smite my enemies." Dilbert says, "I prefer to call them customers. And yes, they'll take it in the shorts." The little cloud that says, "Doom," continues hovering near Dilbert's head. Dilbert says, "As an added inducement I will give you this cool little Cloud of Doom. The little cloud that says, "Doom," continues hovering near Dilbert's head. The marketing man says to the Cloud of Doom, "I'm going to staple you to my sales projections." The little cloud that says, "Doom," is now hovering near the marketing man's head.
The Boss says to Ted, "Ted, I have to downsize you." Ted turns around and asks, "Was I doing a bad job?" The Boss replies, "No, it's more complicated than that." Ted asks, "Is my essential function being eliminated?" The Boss answers, "No, the problem is that someone in marketing spent too much for a trade show booth." The Boss continues, "So every manager had to submit a list of potential cost reductions." The Boss continues, "I might have accidentally sent the department phone list as an e-mail attachment." Ted mumbles, "*%! $@." The Boss thinks, "There are lots of whiners in "A" through "M."
Marketing Guy: We need to know how our customers live and work. I'd like each of you to write fictional biographies that describe the daily lives of our typical customers. I feel you're not taking this seriously. Dilbert: Most of our customers drown in aquariums. The Marketing Guy. Five Minutes Later.
Boss: Your bonuses this year will be based on the usual formula. 50% is based on pure luck. And 50% is based on the performance of people you have never met. This year, the luck factor was good. Our industry experienced huge consumer demand. Unfortunately, people who you have never met did a bad job of marketing and sales are terrible. And for that, you engineers must be punished. No bonuses for you. Luckily for me, my bonus is based on how well I can convince you idiots to work hard while getting no bonuses. I don't like to brag, but I'm fairly sure I'm nailing it.
Boss: We replaced our entire marketing department with one evil genius. Evil Genius: My optogenic* technology can re-wire the neural pathways of our customers and change their preferences. You like gray. Asok: I like to be gay. *Already works on mice.
Tags #internet & world wide web, #movies, #clever video, #create video, #internet, #go viral, #marketing experts, #engineer, #more passion, #loser attitude, #viral video, #Entertainment, #technology, #engineering
Boss: I want you to create a clever video about our product for the Internet. But make sure it goes viral or you're a total failure. Dilbert: No one can predict what goes viral. Marketing experts fail at this sort of thing 99% of the time. I'm an engineer with no relevant skills for this assignment. Boss: Maybe you could succeed if you had more passion. Dilbert: Gaaa!!! I need a rational boss, not passion! Boss: That's sort of a loser attitude. Asok: Hey, my video is going viral!
INTRODUCTIONS Coworker: My name is Alan, and my job in Marketing is to spray perfume on skunks. Dilbert: I'm Dilbert. My job as an engineer is to resist killing Alan. Coworker: You're doing a terrific job. Dilbert: Stop spraying me with perfume! Introductions
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.
The Marketing Guy. Marketing Guy: I don't see why engineers get paid more than marketing professionals. Dilbert: Maybe because engineers designed and built every important part of modern civilization and all you did was misrepresent it. Marketing Guy: My point is that you need both. Dilbert: You really don't.