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Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Dilbert is in The Boss's office. He holds some files and says, "I need help on the assignment that you said is a 'no brainer.'" The Boss says, "It's easy. Just skip the 'interface design' phase and make everything beige. You can't go wrong with beige." Dilbert walks away thinking, "I always know where to go for no-brainer decisions."
Dogbert walks by empty cubicles. He thinks, "I've downsized this company and plundered its equity by excercising my massive stock options." A chauffer holds the door as Dogbert gets into his limosine and thinks, "Yet my victory seems hollow. Something is missing." Dogbert sits on the couch with Dilbert. Dilbert says, "Maybe you're missing a sense of meaningful contribution to society." Dogbert relies, "Maybe... but I'm thinking book deal and trophy wife."
Dilbert sits across from the Boss's desk. The Boss says, "Give me a final design for Project Caribou by Tuesday." Dilbert replies, "That's Wally's project." The Boss says, "I know, but I'm thinking about it now and Wally isn't in the room." The Boss says, "Tell Wally it's your project now." Dilbert says, "Do you see this thimble? I keep my morale in it."
The Boss says, "Wally, we don't have time to gather the product requirements ahead of time." The Boss continues, "I want you to start designing the product anyway. Otherwise it will look like we aren't accomplishing anything." Wally sits with his feet up on the desk. He reads the newspaper and thinks, "Of all my projects, I like the doomed ones best."
The Boss tells Dilbert, "I want you to work with our marketing people to design a product brochure." Dilbert thinks, "Groan." Dilbert sits at a conference table with a man from marketing. The man says, "Remember, what we do here might seem like criminal fraud but it's not. It's marketing!" Dilbert says, "Okay, as long as it's not wrong . . ." The man says, "Here's a jar to keep your conscience in. I'll put it in the closet with mine."
The Boss tells Wally, "Bad news on your performance review, Wally." The Boss continues, "Everyone performed the same. But I'm required to rank the group on a bell curve." The Boss continues, "I had to make up some flaws to move you down the curve. Here's a pen. Sign it." Wally reads the review, "Employee does not wash hands after using the restroom."
The Boss tells Dilbert, "I made an upgrade to your product design." He hands Dilbert a document. Dilbert says, "This would make the product overheat." The Boss says, "Let's try to look at the big picture." Dilbert reads the document and says, "Okay . . . Let's see . . . Your upgrade has no benefits and it costs more." Dilbert continues, "The overheating would start office fires and put all of our customers out of business." Dilbert continues, "If our sales are strong, we could create economic chaos and a global firestorm." Dilbert concludes, "Your 'upgrade' would destroy civilization as we know it." The Boss says, "Keep me informed." Back at home, Dilbert sits on the couch and Dogbert sits on the backrest. Dogbert asks, "So you're going to end civilization as we know it?" Dilbert replies, "I don't think I'll miss it, frankly."
Dogbert and Alice sit at a conference table. Dogbert says, "If you plan to have a booth at the trade show, you need the 'Dogbert Trade-Show Consulting Company' to design it." Dogbert continues, "I recommend the deluxe booth. It's guaranteed to generate the most revenue." Alice asks, "How would the deluxe booth generate more revenue for my company?" Dogbert says, "Oh, suddenly this is about YOUR company?"
Dilbert sits at a table using a laptop. Dilbert tells the man across the table, "I need to document your job processes to satisfy our ISO 9000 requirements." The man replies, "Okay." The man says, "I try to anticipate the shifting political winds. Then I wrap myself in the relevant buzzwords and try to achieve importance without adding value." Dilbert asks, "What's your job title?" The man replies, "Director of ISO 9000 Quality Process Design."