Marketing Biathlon Comic Strips - Page 15
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Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.
Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: Our salespeople are blaming Marketing for the low demand. Marketing is blaming Engineering for making a product no one wants. So I blamed our customers for misleading us about their needs. Asok: Now I don't feel so bad about our price-gouging.
Dilbert: Is it too late to rethink our new marketing slogan? When we say, "We're Not A Bunch Of Morons," it kinds sounds to my ears as if we are. Boss: But it says we're not. Dilbert: And you're not a rat-faced waste of oxygen. Boss: Thank you.
Dilbert: I don't know how to answer your question because I got here late and I haven't deduced your rank in the company. Woman: I'm the new director of Marketing, so you need to pretend my question makes sense. Dilbert: Give me a minute to get into that mindset. Woman: Take your time.
CEO: Government regulations prevent us from marketing our products the way we want. What should we do? Dilbert: I'll consult my bundle of bumper stickers for some guidance. "Question authority." CEO: How did you get so smart?
Dilbert: My boss asked me to teach a class on coding because it is hard to find programmers in this job market. Are there any smart people in the class or do you all work in marketing and sales? Voice: What's that supposed to mean? Dilbert: Thank you. Is anyone else in sales?