Marketing Claims Comic Strips - Page 15
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INTRODUCTIONS Coworker: My name is Alan, and my job in Marketing is to spray perfume on skunks. Dilbert: I'm Dilbert. My job as an engineer is to resist killing Alan. Coworker: You're doing a terrific job. Dilbert: Stop spraying me with perfume! Introductions
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.
The Marketing Guy. Marketing Guy: I don't see why engineers get paid more than marketing professionals. Dilbert: Maybe because engineers designed and built every important part of modern civilization and all you did was misrepresent it. Marketing Guy: My point is that you need both. Dilbert: You really don't.
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.
Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: Our salespeople are blaming Marketing for the low demand. Marketing is blaming Engineering for making a product no one wants. So I blamed our customers for misleading us about their needs. Asok: Now I don't feel so bad about our price-gouging.