Marketing Biathlon Comic Strips - Page 16
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The boss says, "Our product is so unsafe that the military wants to use it as a weapon." The boss says, "Now the only way to satisfy our fiduciary duty to stockholders is to foment war to boost our sales." Elbonian says, "Hey, why'd you punch a hole in my hat?!!" Alice says, "That's a little thing we call marketing."
Dilbert says, "?And those are the four things I need you to ask our VP of marketing." The Boss says, "Got it." Dilbert says, "Maybe you should write them down." The boss says, "I'll remember." Dilbert says, "You have a lot on your mind. A little note might be a good idea." The Boss says, "How hard is it to remember three things?" The boss says, "Sheesh!" Dilbert says, "Four things! There are four questions!" The Boss says, "Right, right. There's the one about the battery and the other two." Dilbert says, "There are four questions! Four, four, four!!! And none of them are about a battery!" Later that day The boss says, "Should the new software have a battery?" Man says, "How would I know?"
the Boss says, "Dilbert, I need you to take care of?um?" The Boss says, "?.Whatever is on the top of my pile." Dilbert says, "This is a job for marketing. Not engineering." The Boss says, "Give it to the director of marketing and ask him to assign it to someone." Dilbert says, "So...you're delegating to me to pass this off to someone else, who will delegate it to someone else." Dilbert says, "With each handoff, the sense of urgency will diminish until the likelihood of completion approaches zero." Dilbert says, "You could save the company money by crumpling up this document and throwing it away right now." The boss says, "This feels wrong." Dilbert says, "Try using more wrist."
The Boss says, "Our new director of marketing is an angry demon of some sort." The Boss says, "He's in charge of making our prices impossible for customers to understand." Woman says, "What the #%!* kind of price is "it depends"? Asok says, "He makes me say these things."
Dilbert says, "The marketing department has asked us to make our products more robust." Dilbert says, "None of us knows what that means." Dilbert says, "So we can either cancel this meeting and go ask them?" Dilbert says, "Or we can pretend that arguing with each other about the true meaning of 'robust' is just as good." Dilbert says, "While that option is stupid, it would give us the illusion of doing something useful right now." Asok says, "Would it be ethical to ignore the long-term interests of stockholders just ot feel good about ourselves for a few minutes?" Dilbert says, "I think robust means it has lots of features." Wally says, "It means sturdy!"
Asok says, "Our ombudsman took my soul in exchange for a favorable view." Asok says, "I'd like a transfer to marketing, where having no soul is widely considered an asset." Man says, "I need someone who can make our product sound competitive without vomiting on his own copy." Asok says, "Ooh! Ooh!"
The Boss says, "I told you to get a sign-off from marketing before you sent this around." Dilbert says, "How vivid is your false memory of that conversation?" The Boss says, "It's plenty vivid." Dilbert says, "Were unicorns involved?"
Tina says, "I can't stop buying phone apps that I don't need. Am I crazy?" Therapist says, "Yes, you are totally batspit crazy. You'll need many sessions." Therapist says, "Steve Jobs isn't the only one who can do marketing."
The Boss says, "Make sure you coordinate with the brand manager and the category manager." The Boss says, "And also the clients, the account execs, the project leaders, strategic planning, facilities management, product managers, marketing, and I.T." Dilbert says, "All I heard was 'give up.'" The Boss says, "Let's meet again in a year."
Woman says, "And that's our new marketing video. We hope it will go viral." The Boss says, "You'll have our comments by tomorrow." Woman says, "I'm not asking for comments. The video is already finished." Dilbert says, "The technology claims in the video are criminally inaccurate." Woman says, "I sent the script to engineering for comments three months ago!" Woman says, "I got an email back from someone named Wally who said it was great." Wally says, "I thought she was asking if it was funny."