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Dogbert The Product Designer. Dogbert: I created an operating system that uses up 80% of your time begging for updates. That still leaves a healthy 20% of your time to... reboot your computer over and over. Boss: Can it fax?
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Wally: I asked the other engineers to help me develop my double-handed coffee mug invention. Now it is bloated with useless features and not dishwasher safe. Maybe you should cancel the project. Boss: Are you okay with that? Wally: I've never been a big fan of the implementation phase.
CEO: Congratulations to everyone who worked on our new laptop design. As I call your name, come up and get your certificate of accomplishment. Alice was in charge of the hardware and won several design awards. Dilbert was in charge of the award-winning software. And... Wally designed the power brick that weighs more than the laptop...and comes apart for no apparent reason. We probably won't show this in our ads. Wally: Hey, I worked on that for almost an hour!
Alice: We need to design a defect into our robots so we can control them if they try to take over. But it has to be the type of defect that they think is an advantage, so they don't know what we're up to. Alice: I gave you the personality of a guy. Robot: Yay for sports! I own this world, bro!
Dilbert: Did you design our robot's 3-D pill printer? Wally: Yup. Dilbert: The design is brilliant, except for the part where the pill drops out of the robot's butt. Why are you suddenly brilliant? Wally: Never had a reason before.
Boss: We made our new phone extra-brittle and gave it a sleek, but slippery case. Consumers will be forced to choose between an ugly protective cover or replacing the phone three times a year. Dilbert: Who would buy such a thing? Boss: We also made it addictive.
Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: Welcome to the first meeting of our project to design an electric car. We've never tried to build an electric car, but how hard could it be? Dilbert: It's very hard. Boss: It doesn't feel that way. My part is mostly talk.