Convince Customers Comic Strips - Page 17
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Boss: We replaced our entire marketing department with one evil genius. Evil Genius: My optogenic* technology can re-wire the neural pathways of our customers and change their preferences. You like gray. Asok: I like to be gay. *Already works on mice.
Boss: Our products are getting worse every day. But our marketing keeps improving. We're very close to the point where our customers will give us money for no reason. Then we can give ourselves huge raises and do no work at all. CEO: I like everything you said, except the "we" part.
Boss: We won the bid to build a fleet of small drones for retail package delivery. I'm not sure why they call their customers infidels, but I doubt that's important. You'll be working with their design guy, who's name is Mullah John Smith.
CEO: Our goal is to ship a million units this quarter. Dilbert: Do we have any goals that involve making customers happy? CEO: I'm talking about our goals, not their goals. Boss: Totally different.
Dilbert: Studies show that offering customers too many options can prevent them from buying. Boss: Studies?? That doesn't sound like a real thing. Dilbert: I don't know what to do now. Boss: Maybe that's the problem.
Dilbert: I need an exception to the travel budget freeze so I can fix an important customer's technical problem. Boss: No, because arbitrary financial targets are more important than satisfying customers. Wait... why does that sound bad when I say it out lout? Dilbert: If it makes you feel better, I wasn't listening.
Boss: We got Randy by buying his start-up. Randy, Dilbert will show you how to access our 45 hours of mandatory online training. Randy: I quit. Boss: Well, at least we still have his start-up. Dilbert: And all seven of its customers, too.
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Boss: When you talk to customers, stop mentioning our software bugs. Dilbert: Should I lie? Boss: No, no. I just need you to present the information that is good for us and leave out the rest. Dilbert: Lie by omission? Boss: It's better if we don't label it. Dilbert: Should I use my real name?
Dilbert: We found the "bliss point" for immersive 3-D headgear. The product is so good that 87% of our customers starved to death while using it. CEO: We never get the customer retention part right.