Marketing Biathlon Comic Strips - Page 19
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Boss: Our products are getting worse every day. But our marketing keeps improving. We're very close to the point where our customers will give us money for no reason. Then we can give ourselves huge raises and do no work at all. CEO: I like everything you said, except the "we" part.
Tags #internet & world wide web, #movies, #clever video, #create video, #internet, #go viral, #marketing experts, #engineer, #more passion, #loser attitude, #viral video, #Entertainment, #technology, #engineering
Boss: I want you to create a clever video about our product for the Internet. But make sure it goes viral or you're a total failure. Dilbert: No one can predict what goes viral. Marketing experts fail at this sort of thing 99% of the time. I'm an engineer with no relevant skills for this assignment. Boss: Maybe you could succeed if you had more passion. Dilbert: Gaaa!!! I need a rational boss, not passion! Boss: That's sort of a loser attitude. Asok: Hey, my video is going viral!
INTRODUCTIONS Coworker: My name is Alan, and my job in Marketing is to spray perfume on skunks. Dilbert: I'm Dilbert. My job as an engineer is to resist killing Alan. Coworker: You're doing a terrific job. Dilbert: Stop spraying me with perfume! Introductions
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.
The Marketing Guy. Marketing Guy: I don't see why engineers get paid more than marketing professionals. Dilbert: Maybe because engineers designed and built every important part of modern civilization and all you did was misrepresent it. Marketing Guy: My point is that you need both. Dilbert: You really don't.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Boss: One of my employees keeps embellishing his accomplishments. CEO: If he works in engineering, fire him. If he works in marketing, promote him. Boss: He doesn't work at all. CEO: Sounds like you have a leader on your hands.
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?