Marketing Campiagn Comic Strips - Page 19
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Boss: ... and that's our marketing plan for the coming year. Dilbert: Research shows that consumers reject this sort of approach. Boss: Research is stupid. Dilbert: Are you saying the studies on this particular topic are flawed? Or are you just generally opposed to science, rational thinking, and all manifestations of common sense. Boss: Stop being pedantic with your semantics. Catbert: Did you get buy-in? Boss: Yes, in the sense that they stopped talking.
Marketing Guy: We need to know how our customers live and work. I'd like each of you to write fictional biographies that describe the daily lives of our typical customers. I feel you're not taking this seriously. Dilbert: Most of our customers drown in aquariums. The Marketing Guy. Five Minutes Later.
Boss: Your bonuses this year will be based on the usual formula. 50% is based on pure luck. And 50% is based on the performance of people you have never met. This year, the luck factor was good. Our industry experienced huge consumer demand. Unfortunately, people who you have never met did a bad job of marketing and sales are terrible. And for that, you engineers must be punished. No bonuses for you. Luckily for me, my bonus is based on how well I can convince you idiots to work hard while getting no bonuses. I don't like to brag, but I'm fairly sure I'm nailing it.
Boss: We replaced our entire marketing department with one evil genius. Evil Genius: My optogenic* technology can re-wire the neural pathways of our customers and change their preferences. You like gray. Asok: I like to be gay. *Already works on mice.
Boss: Our products are getting worse every day. But our marketing keeps improving. We're very close to the point where our customers will give us money for no reason. Then we can give ourselves huge raises and do no work at all. CEO: I like everything you said, except the "we" part.
Tags #internet & world wide web, #movies, #clever video, #create video, #internet, #go viral, #marketing experts, #engineer, #more passion, #loser attitude, #viral video, #Entertainment, #technology, #engineering
Boss: I want you to create a clever video about our product for the Internet. But make sure it goes viral or you're a total failure. Dilbert: No one can predict what goes viral. Marketing experts fail at this sort of thing 99% of the time. I'm an engineer with no relevant skills for this assignment. Boss: Maybe you could succeed if you had more passion. Dilbert: Gaaa!!! I need a rational boss, not passion! Boss: That's sort of a loser attitude. Asok: Hey, my video is going viral!
INTRODUCTIONS Coworker: My name is Alan, and my job in Marketing is to spray perfume on skunks. Dilbert: I'm Dilbert. My job as an engineer is to resist killing Alan. Coworker: You're doing a terrific job. Dilbert: Stop spraying me with perfume! Introductions
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.