Brand Equity Comic Strips - Page 2
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Dogbert dressed in a crown and sceptar says, to Bob, "Bob, from now on, I will refer to myself in the third person." Dogbert says, "Dogbert does this to emphasize his special brand of greatness." Bob says, "Bob thinks that is a good idea." Dogbert says, "Hey! You're ruining it!"
Wally says to Alice while pouring himself a cup of coffee, "I'm going to follow Tom Peters' advice and become my own brand." Alice replies, "The phrase you're least likely to hear is, 'I gotta get me some of that." Wally walks away thinking, "Day one: Not so good."
Equity Analyst Weasel: I'll rate your stock a "Must buy now" If you give us your investment banking business. The Boss: aren't you supposed yo have a chinese wall between those two businesses? weasel: Am I Too early? Weasel 1: Use the door idiot
Our marketing plan was to find a sports stadium to brand with our company's name. "The hard part was finding a team so jiuced up that our reputation seemed good in comparison." "How do you feel about the new stadium name?" "Rage. Same as always."
Vijay the venture capitalist Dogbert says, "We're going into the solar panel business." Vijay says, "CHA-CHING! CHA-CHING!" $$ Vijay says, "Pretend you didn't see that when I negotiate my equity."
Catbert the Evil HR Director says to the staff, "Video cameras have been installed in all work areas." Catbert holds up a badge and says, "Employees must wear I.D. badges around their neck." Catbert continues, "Your internet and telephone usage will be monitored." Catbert continues, "Everyone will undergo mandatory drug testing." Catbert thinks to himself, "They're not resisting. They're ready for phase two." Catbert says, "Prepare to be permanently marked by hot ironos." The Boss asks Catbert, "Will that hurt?" Catbert answers, "I'll be fine. Thanks for asking." Everyone holds Wally down on the table as Catbert announces, "Wally is about to experience brand awareness."
Dilbert sits in his chair and Dogbert stands on the hassock. Dogbert says, "I'm going to form a personality cult to honor me." Dogbert continues, "I'll take everybody's money and make them wear bathrobes with my picture on the back." Dilbert asks, "Wouldn't it be cheaper to brand them and let them run naked?" Dogbert replies, "As a rule, we're not talking about attractive people here."
A man says to Dilbert and Wally, "Hi, guys. I'm Wendell J. Stone the Fourth, recent Stanford MBA and brand new to the workforce." Dilbert and Wally look at each other. Wally says, "Look, 'Wen-dull,' we aren't impressed by your education. At this company it's the quality of your work that counts!" Wendell replies, "I'm your new senior vice president, and I want you to lick the tar off my Porsche now." Wally says, "Okay, but watch the quality of my work!"
Dilbert stands before a manager, possibly the Boss. He says, "I appreciate your new "open book management" philosophy." Dilbert continues, "For example, I've learned that we're repurchasing stock while I'm working unpaid overtime." Dilbert says, "Yet I remain highly motivated because I understand that income and equity are distinct concepts." The manager says, "Who said ignorance is bliss? Ha!"
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."