Focus On Marketing Comic Strips - Page 2
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Wally: According to the science of memory, you are likely to forget ninety percent of what I present today. So I got rid of ninety percent of my slides to focus on the one slide that matters. Voice: Or were you too lazy to make more than one slide? Wally: I already forgot ninety percent of what you just said.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
the boss: does anyone have an idea for fixing our communication problem with marketing? dilbert, alice, wally and asok thinking: must...not...speak or else he will assign the project to me. the boss: i saw your eye twitch. the project is all yours. alice: GAAAA!!! visually upset
the boss: i need you to add a feature to our product because our marketing campaign says we already have it. dilbert: no problem. what's the feature? the boss: time travel. the boss: how long will it take to add that feature? dilbert: if i'm successful, i'll have it done by last week.
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
Boss: We've moved past the old notation of customer loyalty. Now we use science to manipulate dopamine and create addictions that make a mockery of free will. Dilbert: That sounds like the epitome of evil. Boss: We call it "extreme marketing."
Dilbert: The headphones we make are the best in the industry. Man: Our marketing campaign will focus on how they cure brain tumors and raise your IQ. Dilbert: They don't do any of that. Man: This is exactly why we don't let engineers do marketing.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Tina: You should meet the new guy in marketing. You two would get along great. I'll set up a lunch. Dilbert: Why? Tina: Because he reminds me of you. Dilbert:That isn't a reason. Tina: Okay, he is free tomorrow for lunch. I'll tell him to meet you in the lobby. Dilbert: I still don't see why the three of us need to go to lunch. Tina: It's just the two of you. I'm busy tomorrow. Man: I hear you're a lot like me. Dilbert: Sadly, yes.