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Dilbert sits across from the Boss's desk. The Boss says, "We've got to focus more on the needs of our customers." The Boss points to a man standing next to him and says, "I've hired famous business consultant Tom Peters to follow you around and make passionate criticism." Tom stands behind Dilbert while he works. Tom waves his arms as he asks, "Is this quality? Are you truly focused on the customer?" Dilbert thinks, "Great . . . He's a spitter."
Dilbert points to the ceiling and says to a roofer, "The roof is leaking there. Can you fix it tomorrow?" The roofer replies, "Well, like all members of my profession, I'm unreliable. However, I could give you a quote and then never show up or return your calls." Dilbert says, "You're hired. Nobody else would even show up for the quote." The roofer says, "I depend on repeat customers."
A woman approaches Dilbert and says, "So . . . Dilbert, welcome to the sales department. I'm Tina, your new boss." Dilbert holds out his hand and says, "Hi." Tina says, "As the new guy, you get the customers who despise our products and want to hurt us personally." A man climbs onto Dilbert's back and beats him on the head while yelling, "I hate you! I hate you!" Tina says, "You'll be selling to the small business market. He's your best account."
The Boss: "We must constantly ask ourselves what we can do to delight our customers." Alice: "We could stop having these meetings, fire everybody in the room and lower the prices of our products." The Boss: "I was thinking more alone the lines of a slogan." Wally: "How about, 'we waste your money'?"
The Boss: I agreed to ship Project 'Dewdrop' to some customers for beta testing. Dilbert: Didn't you read my test report? Dewdrop explodes when you plug it in. The Boss: we'll limit the beta trial to friendly customers. Dilbert: we killed all the friendly ones with project ducky.
Dogbert: I plan to use my new wealth to build an amusement park. Dogbert: Dogbertland will have thrilling rides like "The wedgie" and I'll have a maze in front of the restrooms. Dilbert: The customers will hate this. Dogbert: If they want fun they can build their own park.
Dogbert: My market research indicates that 50 % of your customers are above the median age. But the shocking discovery was that 50 % were below the median age. The Boss: what percent are exactly the median age? Dogbert: Im proposing to study that impasse two.
The Boss: Our new strategy is to make defective products and charge for technical support. Heh- heh ...our user manual is totally incomprehensible. we didn't plan it that way - we were lucky, Dilbert: Im so proud to be here. The Boss: It all came together when I realized I hate our customers.
DOGBERT THE CONSULTANT Dogbert and the Boss sit at a conference table. Dogbert says, "You can gauge your success by the number of repeat customers you have." The Boss says, "I'm proud to say that virtually every customer gets another unit within three months of buying the first one!" Dogbert asks, "What if you don't count warranty replacements?" The Boss replies, "Ooh . . . Then we don't look so good."
Dogbert stands on a podium addressing a crowd of office workers, including Dilbert, Wally and Alice. Dogbert says, "As new owner of this company I hereby ban all meetings over one hour. The dress code is casual. Status reports are optional!" Dogbert continues, "No more mission statements or 'visions.' Our motto is 'have fun, satisfy customers, make money.'" Dilbert sleeps in his chair. In Dilbert's dream, Dogbert concludes his speech to the employees, "And stock options for all." Outside Dilbert's cubicle, Dogbert says to the Boss, "We can fit five more in this cubicle if we remove the chair."