Deceptive Advertising Comic Strips - Page 2
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The panel is titled, "Dogbert's Guide to Movie Advertisements." Dogbert says, "Trust me." The advertisement says, "'Thumbs up.' -Gene Siskel." Dogbert says, "Meaning: Roger Ebert hates it." The advertisement says, "'Nominated for an Academy Award.'" Dogbert says, "Notice they don't say for what -- probably 'Best Gaffer.'" The advertisement says, "'Funniest movie of the year.'" Dogbert says, "He saw it in mid-January." The advertisement says, "Four stars . . . A masterpiece!'" Dogbert says, "The movie studio only paid off one critic. Must be a low-budget film." The advertisement says, "'Powerful performances.'" Dogbert says, "It's a downer. Somebody probably gets a disease and loses the farm." The advertisement says, "'I loved it!' -Floyd Belcher, Nosehair Magazine." Dogbert says, "Remember to consider the source." The advertisement says, "Stallone's funniest movie yet." Dogbert says, "I think you get the hang of it."
The Boss tells Wally and Dilbert, "I'd like you guys to check Anne's advertising materials for technical accuracy." Wally, Dilbert and Anne sit at a conference table. Wally reads the ad copy and asks, "Is this supposed to be funny?" Dilbert says, "I don't get it." Anne says, "I'm only looking for technical help here." Wally says, "Hey! Maybe you could say something about those warning tags on mattresses! Now THAT would be funny!" Anne covers her eyes and leans on the table. Dilbert says, "Or how about the fact that you can't look up something in the dictionary if you can't spell it? THAT's funny!" Anne stands up and screams, "You're engineers, not comedians!! I want TECHNICAL help!!!" Wally says, "This guy has an XP-6. It should be an XP-7." Anne says, "That's better." Wally adds, "And he should be saying, 'I've fallen and I can't get up.'" Dilbert asks, "Who picked these colors?"
Dilbert and Wally sit on either side of the Boss at the conference table. The Boss says, "We're cutting back on advertising to increase earnings." Dilbert quickly turns and says, "Um...Excuse me. I'll be right back." Wally says, "Me too." There are several people piled in the doorway, stuck. A man announces into a walkie-talkie, "We got another mass exodus doorway jam."
The Boss addresses a meeting, "I hired the 'Amorphous Ad Company' to do our campaign." The advertising executive says, "I see a gaseous cloud and some music... No, just a noise." The Boss replies, "Excellent." The Boss asks, "And then we say the name of our company?" The advertising executive replies, "Sure, if you want to ruin the ad."
The advertising executive holds up a drawing in front of The Boss and Dilbert. He says, "Your print ads would look like this. It's a shape with no text." The advertising executive continues, "I did some checking and found out that all the good ideas have been used. This is all that's left." The Boss asks, "Can it be green?" The advertising executive responds, "Whoa! Who's the creative person here?"
Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.
Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it." Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?" Is that one taken?
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.