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The Boss: Our new strategy is to make defective products and charge for technical support. Heh- heh ...our user manual is totally incomprehensible. we didn't plan it that way - we were lucky, Dilbert: Im so proud to be here. The Boss: It all came together when I realized I hate our customers.
Dilbert stands behind a man with an eye patch who is working on his computer. The man says, "My theory is that a computer interface should hurt the user." The man continues, "So I designed some new sounds into our product. We've got 'sound of puking,' 'fingernails on blackboard' and 'bird hitting window.'" Dilbert looks ill. The man continues, "But suppose the user does something WRONG. Then we have the sound of a puking bird hitting a blackboard." Dilbert falls down.
Dilbert is in a computer retail store. The salesman points to a computer and explains, ". . . but by far, this computer is our most user-friendly." The salesman continues, "The pre-installed software has only one button. And we press it before it leaves the factory." Dilbert asks, "What does it do?" The salesman waves his hands and says, "Whoa! I'm in over my head. Let me give you their tech support number."
Ratbert, the Boss and Dilbert sit at a conference table. Ratbert says, "I recommend standardizing on one type of computer for the office." Ratbert continues, "We must identify and eliminate the deviant users of Macintosh, Unix and . . . God help us . . . OS/2 Warp." Dilbert glares at him. The caption reads, "The Holy Wars Begin." Ratbert interrogates a man being held by police. Ratbert says, "Don't lie to me, Gustav! You're a stinkin' Mac user!!"
Dilbert says, ",,,The North Elbonians stole our military technology. We think they're building a huge laser to use against us." Dogbert says, "Ask Tina the Tech Writer to create a user manual for them. Remind Tina how the North Elbonians treat women." Caption: Later in North Elbonia. The Elbonians line up in front of the barrel of a large laser gun. The guy in front reads "Okay... the timer is set... we're lined up in single file.. now we sing a Helen Reddy song."
Project Status: Dilbert is giving a presentation. He points to the overhead projection. He says, "Due to budget cuts, our new product will have no user interface." The projection shows a blank computer monitor. Dilbert continues, "Our target market is people who are too shy to return products." The projection is of a person blushing. Dilbert comes home carrying his brief case. He says to Dogbert, "Is it a bad sign if you spend the day wondering why there are no laws against what you do for a living?"
Sales Conference: Dilbert and Wally are giving a presentation. Dilbert points to a blank computer monitor and says, "Here's the product you'll be selling next quarter." Wally says, "It has NO user interface!" Wally says, 'That means no bulky user manual. And no loss of function during a power outage!" Dilbert carries the monitor away and says, "You were right. Our sales people can't distinguish good from evil." Wally stretches his mouth open with his fingers and says, "I strained a smile muscle." Behind them, the sales people applaud (clap, clap, clap).
Dilbert looks over his cubicle wall. The Boss says, "Our user manual has a typo. Our technical support calls are going to a phone sex place." The Boss says, "Complaints are way down." Customer's House: The customer sits at his computer and says into the telephone, "Well, okay, but... has that ever worked?" The voice on the other end of the line says, "No complaints yet."
Tags #45 inch screen, #communications staellite, #cure disease, #fish appear on screen, #great products, #marketing, #new product, #room freshener, #telepathic user, #whiten teeth, #time travel, #business
How Great Products are designed The Boss: Go talk to marketing. Dilbert: Groan Dilbert: Dave, tell me what marketing wants the new product to do. Dave: It has to have a 45 inch screen and still fit in a purse or a wallet. Dave: It needs to act as a communications satellite as well as a room fresher. Dilbert: uh... Dave: it must cure deadly diseases and whoyten your teeth while you sleep! HAHA! and it has to be capable of time travel!! and have a telepathic user interface! Slap! Dilbert: I could write a program that makes fish appear on the computer screen, DAVE: yeah a lot of people want that.
Wally sits at his computer. Tina the Tech Writer says, "Wally did review my draft of the user manual yet?" Wally says, "The characters in the examples gave me no reason to care about them. It left me empty." Wally gives Tina the papers. Tina the tech writer sits at her computer. Tina writes, "Sadly, user "B" could never love user "A" because he was a bald engineer."