Marketing Biathlon Comic Strips - Page 22
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Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Dilbert: The headphones we make are the best in the industry. Man: Our marketing campaign will focus on how they cure brain tumors and raise your IQ. Dilbert: They don't do any of that. Man: This is exactly why we don't let engineers do marketing.
Boss: We've moved past the old notation of customer loyalty. Now we use science to manipulate dopamine and create addictions that make a mockery of free will. Dilbert: That sounds like the epitome of evil. Boss: We call it "extreme marketing."
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
the boss: i need you to add a feature to our product because our marketing campaign says we already have it. dilbert: no problem. what's the feature? the boss: time travel. the boss: how long will it take to add that feature? dilbert: if i'm successful, i'll have it done by last week.
the boss: does anyone have an idea for fixing our communication problem with marketing? dilbert, alice, wally and asok thinking: must...not...speak or else he will assign the project to me. the boss: i saw your eye twitch. the project is all yours. alice: GAAAA!!! visually upset
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
Dilbert: Ben, from marketing, is here to give us a preview of our new tv ad. Ben: The opening scene shows a bunch of men who are weak and stupid, failing to solve a common problem. Then a confident and strong woman enters and solves the problem with ease. Dilbert: Isn't that incredibly sexist? Ben: No, because only the men are weak and stupid. Dilbert: And that's not sexist? Ben: Why are you being so weak and stupid? You sound like a bigot. Dilbert: I'll be quiet now. Wally: As quickly as it began, the rebellion was quashed.
boss: how's your project going? dilbert: it was doing fine until a thick wave of stupidity swept over it and extinguished my spark of divinity. i don't know what will become of me. boss: i'll transfer you to marketing. they're all like that.