Focus On Marketing Comic Strips - Page 25
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The caption says, "Headquarters." Three executives sit at a conference table. One says to the man next to him, "Hey, Chuck's looking unhappy today. What's the problem, big guy?" Chuck says, "All of my bad decisions are catching up to me. Could we do another reorg to cover my tracks?" The third executive says, "Yeah, I've got some bodies to bury, too." Back at the office, the Boss reads a document aloud to Dilbert and Wally, ". . . These changes will allow us to focus on our core business." Wally walks away saying, "Whoa! Let me get my reorg boots."
The Boss, Wally, Alice and Dilbert are sitting at a conference table. Wally says, "I'm happy to report that I have embraced the new company slogan 'Act like you own the company.'" Wally continues, "This morning I fired the marketing department and had security escort them out." The Boss replies, "That's not exactly what we had in mind . . ." As a security guard taps on the Boss's shoulder, Wally says, "Fortunately I anticipated your reaction."
Dilbert, Wally and a woman from marketing sit at a conference table. The woman sits in front of a computer and says, "It's time for marketing to put the glitter on this software you've created." She continues, "With my guidance this will become the premier data backup software!" Wally says, "Bear in mind that we said it would take six months to write it." Dilbert says, "You only gave us a month." The woman says, "We'll fix the bugs in the next release. Tell me about the features." Wally says, "At this point, all it does is erase your disk drive." Dilbert adds, "Unless you're on a network." The woman asks, "What happens if you're on a network?" Wally replies, "It erases everybody's disk drives." Wally continues, "And heaven help you if you have a modem . . ." Dilbert says, "It calls all your friends and erases their PCs." The woman says, "We'll call it 'QuikProtect.'" Dilbert adds, "If you have a sound card it swears at you."
Dogbert sits at a desk and says, "Here's how your marketing department can help retain your best engineers." The caption says, "Marketing gets an idea." A man points to a diagram and says, "We'll leverage our technology by building ant farms." The caption says, "Spreadsheets make the idea look profitable." The Boss and the man sit at a conference table. The man says, "The ant milk alone will be a positive NPV!" The Boss replies, "Wow!" He thinks, "What's an NPV?" The caption says, "Don't forget the 'worst case scenario.'" The man says, "Worst case, somebody builds a gigantic magnifying glass next door." The man contines, "Solution: bite-sized ant jerky!" The Boss says, "There's no risk!" The caption says, "An engineer will be assigned to the project." The Boss says to Dilbert, "Ant farms! Do it!" Dilbert thinks, "Uh-oh." The caption says, "The engineer will challenge the assumptions." Dilbert says, "You can't get a gallon of milk from an ant!" The Boss asks, "What do YOU know about marketing?" The caption says, "Result: the engineer will never leave the company." An interviewer asks Dilbert, "So . . . Your current job is 'Ant Farm Engineer'?" Dilbert thinks, "I'm doomed."
Wally, Alice and Dilbert sit around a conference table. Wally says, "As usual, the boss is late. What do you want to do?" Dilbert suggests, "Let's practice making small talk. It'll come in handy when we meet with marketing." Wally begins, "So, Alice, haven't we seen that outfit a LOT?" Dilbert leans back in his chair and says, "This chair is springy. Do you think they're all springy?"
Dilbert and Stan from marketing sit at a conference table. As he types on a laptop, Dilbert tells Stan, "Okay, let's start by documenting your market requirements." Stan responds, "No, let's start by you telling me all the things you can design. Then I'll tell you which one I like." Dilbert says, "Work can be very rewarding. You should try it." Stan points to Dilbert's portable PC and asks, "What's that doohickey you have there?"
Stan in marketing works at his computer while Dilbert looks over his shoulder. Dilbert says, "Everybody in engineering uses this program I wrote. I think marketing should turn it into a product." Stan replies, "I wouldn't buy this." Dilbert tells Stan, "That's irrelevant because the target market would be engineers." Stan says, "Engineers think the same as marketeers." Dilbert replies, "If that were true we'd be sitting in a cave trying to decide if rocks are edible." Stan points to the computer and says, "You know, you could keep recipes on this."
Dilbert says to Dogbert, "I jokingly told Stan in marketing that I reprogrammed his DNA. He's so gullible that he's actually changing!" Dogbert suggests, "You must use his gullibility to reverse the process. Remember, his entire reality is shaped by unverified customer anecdotes." Dilbert tells Stan, "I heard a rumor of a story of an alleged focus group where a quote taken out of context indicates you're not becoming a weasel." Stan says, "I'm not?! Yipeee!"
As they walk down a corridor, Alice says to Dilbert, "Maybe you shouldn't have told Stan you programmed his DNA through the LAN." Alice continues, "Those marketing guys believe anything. They even believe market research, for heaven's sake." As Stan approaches, Alice says, "There's no telling what the power of suggestion might do." Stan, whose facial features now resemble those of a weasel, says to Dilbert, "Well, thank you very much."
Dilbert and Wally are eating lunch. Dilbert says, "I told a guy in marketing that I programmed his computer to alter his DNA structure." Wally laughs, "Hee Hee." Dilbert continues, "He thinks he'll turn into some kind of animal." Wally suggests, "Tell him you set it to 'weasel.' It'll take longer to notice any change." The guy in marketing says to Alice, "Tell me the truth, Alice, can Dilbert reprogram my DNA?" Alice responds, "Yeah. You marketing guys only have one helix."