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A co-worker shows Dilbert and Wally a keyboard. The co-worker says, "This ergonomic keyboard is our fist product developed under the 'Big Q' program." The man continues, "The 'Q' stands for quality." Dilbert says, "Speaking of Q . . . it's missing the letter Q." The man says angrily, "You sound just like our whiny customers." Dilbert says, I guess the 'Q' stands for 'uality.'"
Dilbert stands in front of a castle door labeled "King Dogbert." Dilbert thinks, "I've got to convince him to resign." An Elbonian guard holds Dilbert by the arm and says to Dogbert, "I found him lurking, sire. The usual punishment?" Dilbert says, "Dogbert!" Dogbert, who is wearing a miter, says, "Dilbert!" Dilbert asks, "What is the usual punishment?" Dogbert replies, "A blind date with 'Edna the Loneliest Hun.'"
The Boss, Dogbert, Wally and Alice sit at a conference table. The Boss points at Dogbert who is growling and says, "I've asked Dogbert to get rid of our most troublesome customers." Dogbert says, "Ten percent of your customers account for ninety percent of your service costs. They must be eliminated." Alice asks, "Is that the same group of customers who actually USE our product?" Dogbert replies, "Plus the ones who were injured unpacking it."
Dilbert and Dogbert sit at a table reading documents. Dilbert says, "I have to turn this fifty-page proposal into a one-paragraph executive summary for our CEO. It's impossible." Dogbert responds, "Simple." Dogbert says, "How about 'give us three million dollars so we can buy cool technology, pump up our resumes and escape this festering boil you call a company?'" Dilbert says, "I feel obligated to say something about our customers." Dogbert says, "How about 'I'm glad I'm not one of them.'"
Dilbert, Wally, the Boss and another employee sit at a conference table. Dilbert holds a software box and says, "At long last our product is complete. It ships tomorrow." The other employee says, "That's terrific. I only have a few additional features to add and the marketing department will be happy." The Boss says, "Okay." The Boss continues, "I believe that our customers want hardware, not software." Wally says to Dilbert, "It's times like this I wish I were a psychopath." Dilbert asks, "You're not?"
The Boss, Alice and Dilbert sit at a conference table. The Boss says, "You employees are the key to our economic success." The Boss explains, "Anytime we need a little stock-price boost, we just fire another batch of you. It's like printing money!" The Boss holds up a chart and says, "In fact, 'incompetence' has become our most profitable product." Alice says, "Wow. It beat out 'lying to customers.'"
Wally sits across from Dogbert's desk and Dogbert sits on the desk. Dogbert says, "The company won't lay you off if enough people quit first." Dogbert continues, "Your best strategy is to convince your co-workers that their jobs are intolerable." Wally shines a flashlight on Asok and points a video camera at him. Wally says, "We do this for all the young employees, Asok. I'll capture the exact moment that your life force leaves your body."
Dilbert looks over his cubicle wall. The Boss says, "Our user manual has a typo. Our technical support calls are going to a phone sex place." The Boss says, "Complaints are way down." Customer's House: The customer sits at his computer and says into the telephone, "Well, okay, but... has that ever worked?" The voice on the other end of the line says, "No complaints yet."
Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."