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The Boss, Alice, Dogbert and Dilbert sit at a conference table. The Boss says, "The Dogbert Consulting Company will help us design a new company logo." Dogbert drinks a cup of coffee. The Boss asks, "When will you start?" Dogbert turns the empty coffee mug upside down on a piece of paper and says, "I just finished. I call it the brown ring of quality."
Dilbert and Liz sit on a park bench. Liz says, "Um . . . When I've shared my feelings with you, I wasn't hoping you'd design an action plan to solve all of my problems." Dilbert asks, "Why else would you tell me all of your problems . . . Unless it's some demented plot to make yourself feel better at my expense?" Back at home, Dilbert tells Dogbert, "You were right. It was all a demented plot." Dogbert says, "I'm trying to gradually lift your veil of ignorance."
The caption says, "Asok the Intern." Dilbert, Alice, Asok and Wally sit at a conference table. Asok says, "I came in over the weekend and looked at the design you've been working with all year." Asok continues, "It turns out that you could have built the unit at half the cost with just one minor change." Asok continues, "Is it true I can win awards for this sort of thing?" Alice whispers to Wally, "Fetch the internapult."
Dilbert sits at a table using a laptop. Dilbert tells the man across the table, "I need to document your job processes to satisfy our ISO 9000 requirements." The man replies, "Okay." The man says, "I try to anticipate the shifting political winds. Then I wrap myself in the relevant buzzwords and try to achieve importance without adding value." Dilbert asks, "What's your job title?" The man replies, "Director of ISO 9000 Quality Process Design."
The Boss says to Dilbert, Wally and Alice, "Nobody has nominated a co-worker for a special achievement award." The Boss continues, "Someone in this group must have done SOMETHING good this year." Wally says, "No . . . I don't think so." Dilbert says, "We'd remember something like that." The Boss says, "This looks bad. All the other departments are giving themselves awards." The Boss says, "We might have to lower our standards a bit." Alice says, "I've been proactive in that area." The Boss asks, "Why are we standing in the hallway?" Wally replies, "We think the room is locked." Dilbert says, "We don't have the key." The caption says, "Later that month." The Boss hands Alice an award and says, "This award goes to Alice for boldly trying the door knob." Alice says, "When I find out who nominated me . . ."
Dogbert and Alice sit at a conference table. Dogbert says, "If you plan to have a booth at the trade show, you need the 'Dogbert Trade-Show Consulting Company' to design it." Dogbert continues, "I recommend the deluxe booth. It's guaranteed to generate the most revenue." Alice asks, "How would the deluxe booth generate more revenue for my company?" Dogbert says, "Oh, suddenly this is about YOUR company?"
The Boss tells Dilbert, "I made an upgrade to your product design." He hands Dilbert a document. Dilbert says, "This would make the product overheat." The Boss says, "Let's try to look at the big picture." Dilbert reads the document and says, "Okay . . . Let's see . . . Your upgrade has no benefits and it costs more." Dilbert continues, "The overheating would start office fires and put all of our customers out of business." Dilbert continues, "If our sales are strong, we could create economic chaos and a global firestorm." Dilbert concludes, "Your 'upgrade' would destroy civilization as we know it." The Boss says, "Keep me informed." Back at home, Dilbert sits on the couch and Dogbert sits on the backrest. Dogbert asks, "So you're going to end civilization as we know it?" Dilbert replies, "I don't think I'll miss it, frankly."
The Boss tells Dilbert, "I want you to work with our marketing people to design a product brochure." Dilbert thinks, "Groan." Dilbert sits at a conference table with a man from marketing. The man says, "Remember, what we do here might seem like criminal fraud but it's not. It's marketing!" Dilbert says, "Okay, as long as it's not wrong . . ." The man says, "Here's a jar to keep your conscience in. I'll put it in the closet with mine."
The Boss says, "Wally, we don't have time to gather the product requirements ahead of time." The Boss continues, "I want you to start designing the product anyway. Otherwise it will look like we aren't accomplishing anything." Wally sits with his feet up on the desk. He reads the newspaper and thinks, "Of all my projects, I like the doomed ones best."
Dilbert sits across from the Boss's desk. The Boss says, "Give me a final design for Project Caribou by Tuesday." Dilbert replies, "That's Wally's project." The Boss says, "I know, but I'm thinking about it now and Wally isn't in the room." The Boss says, "Tell Wally it's your project now." Dilbert says, "Do you see this thimble? I keep my morale in it."